What exactly does climate neutrality mean? How does a company go about becoming climate-neutral? And why should they adopt climate-neutral procedures? Honest, transparent communication is the be-all and end-all when it comes to climate neutrality. Accusations of greenwashing are almost inevitable if a company fails to communicate their commitment to climate protection with sufficient care or indulges in self-praise without any basis in fact – and rightly so.
But let’s start at the beginning: companies acquire ‘climate-neutral’ status by investing in internationally recognised carbon offset projects to neutralise their unavoidable CO2emissions. The same principle applies to products. When companies or products receive the Fokus Zukunft seal of approval to confirm their climate neutrality, the first step is always to calculate the carbon footprint. This is followed by the initiation of measures to reduce CO2 emissions and the acquisition of high-quality carbon credits to offset unavoidable ones.
By engaging in this process, you demonstrate your serious commitment to sustainable climate protection and can also communicate this transparently. Doing so strengthens your credibility among stakeholders and the wider public.