Communication & brand

Communicate values clearly.
Communicating change to the outside world.

Sustainable transformation can only succeed if it is clearly communicated — both internally and externally. That’s why we support companies in engaging both employees and stakeholders, and in conveying their sustainability values authentically to the outside world.

Making sustainability visible
– internally and externally.

Sustainable change requires clear and credible communication — within the organization and beyond. In this focus area, we help you communicate your sustainability values authentically and actively involve your employees in the process.

Through strategic communications consulting and tailored solutions for transparent external messaging, we support you on your path to impactful sustainability communication. This makes your sustainability strategy visible, tangible, and firmly anchored within your organization — for your team, your customers, and all stakeholders.

Our
service packages

We help companies involve their employees and communicate their sustainability values credibly to the outside world, enabling them to effectively achieve their strategic goals. Together, we either develop customized communication strategies that strengthen your market position and make sustainability tangible, or we provide proven frameworks that empower you to implement these strategies independently.

Communication & brand

Communication package on climate protection commitment

Make your commitment to climate protection visible! With a customized landing page, a seal and a certificate, you can communicate your measures transparently and professionally.

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Communication & brand

Sustainability Communication Essentials

Learn how to communicate sustainability clearly, comprehensibly and authentically – internally and to your most important stakeholders.

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Communication & brand

Green Branding Essentials

Gain clarity about the opportunities and risks of sustainable brand communication – and learn how to position your brand in a credible and future-proof way.

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Communication & brand
Innovation & transformation

Sustainability and change management

Anchor sustainability in your company for the long term – with a clear strategy, the right processes, and suitable tools. We assist you in planning, implementing, and monitoring your measures for a future-proof transformation.

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Do you have an individual request?

Talk to us directly.

Contact us

Focus knowledge
and focus impulses

Communication & brand
Hier sind die GutCert Logos zu sehen, die die Erfassungsmaske sowie das Bilanzierungstool von Fokus Zukunft verifizieren.
#Knowledge

The circular economy: sustainability and innovation in harmony

The circular economy combines growth and environmental protection, closes material cycles and uses resources efficiently. Find out how companies can reduce costs and open up new markets as a result.
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Climate strategy & accounting
Hier sind die GutCert Logos zu sehen, die die Erfassungsmaske sowie das Bilanzierungstool von Fokus Zukunft verifizieren.
#Knowledge

An Overview of the Greenhouse Gas Protocol’s Scopes

The Greenhouse Gas Protocol provides a structure for measuring and comparing greenhouse gas emissions by dividing them into three so-called scopes. But what exactly do these scopes entail? And why is distinguishing between them so crucial for achieving genuine climate targets? The following blog article explores these questions in depth.
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Climate strategy & accounting
#Interview

6 Questions for Christine Maderspacher on Climate and Emission Reduction Strategies

As part of our Climate Strategy Focus Month, we spoke with Christine Maderspacher. In this interview, she explains what is important for an effective climate strategy, what role energy efficiency plays in this, and how companies can systematically reduce emissions.
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Climate strategy & accounting
Innovation & transformation
Headerbild für den Wissensbibliothek-Artikel "Was ist eine Klimastrategie und warum ist sie für Unternehmen jetzt wichtig?"
#Knowledge

Companies in Transition: Understanding Emissions, Developing Strategies, Securing the Future.

In our new blog article, you can find out why greenhouse gas accounting based on the Greenhouse Gas Protocol is often the starting point for corporate sustainability and how you can use it as a basis for successfully developing a decarbonization strategy.
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Climate strategy & accounting
Headerbild für den Wissensbibliothek-Artikel ""
#Knowledge

What is a climate strategy and why is it important for companies now?

A targeted climate strategy is also becoming an increasingly important basis for sustainable success for small and medium-sized enterprises. But what exactly is a climate strategy? And why should SMEs take action now?
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Climate strategy & accounting
Hier sind die GutCert Logos zu sehen, die die Erfassungsmaske sowie das Bilanzierungstool von Fokus Zukunft verifizieren.
#Knowledge

Validation of our accounting methodology by GUTcert

We are proud that our accounting tool for corporate carbon footprints, including Scope 3 materiality screening, has once again been successfully validated by the accredited testing organization GUTcert. Learn more about it here.
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Sustainability reporting
Headerbild für den Wissensbibliothek Artikel "Bereit für die CSRD?"
#Knowledge

Sustainability reporting comparison: VSME, ESRS, and ESRS SMART

The requirements for sustainability reporting are now more closely aligned than ever with a company’s level of maturity and resources. But which reporting method is right for your company?
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Innovation & transformation
Ein Fokus Zukunft Nachhaltigkeitsberater bei einem Sensiblisierungsworkshop für Mitarbeitende
#Interview

4 questions for Thomas Ungefug on the topic of circular economy

As part of our circular economy focus month, we spoke with Thomas Ungefug, Senior Sustainability Consultant at Fokus Zukunft. In this interview, he explains why the shift from linear to circular is so urgently needed—and where the greatest potential for innovation and sustainability lies.
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Innovation & transformation
Headerbild für den Wissensbibliothek Artikel "
#Knowledge

The circular economy: sustainability and innovation in harmony

The circular economy combines growth and environmental protection, closes material cycles and uses resources efficiently. Find out how companies can reduce costs and open up new markets as a result.
Read more
Innovation & transformation
#Knowledge

How companies can use sustainability strategically

The new WMO Report 2024 shows the alarming developments of climate change. However, these also offer companies opportunities: implementing sustainable strategies, exploiting innovation potential and operating successfully in the long term.
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“Growing together, creating sustainable impact. At Fokus Zukunft, we work with trust and authenticity to shape the future — for businesses, people, and nature.”

– Janina Lang & Lena Scharr

Bild der Fokus Zukunft Direktorinnen Janina Lang und Lena Scharr.

Our expertise, your commitment –
together we make the difference.

Do you already have an internal ESG team advising you on sustainable transformation and communication? Or are you just beginning to explore the topic? Wherever you currently stand — we support you in successfully involving your employees in the transformation and communicating your sustainability values with authenticity.