{"id":13474,"date":"2025-02-14T07:20:07","date_gmt":"2025-02-14T07:20:07","guid":{"rendered":"https:\/\/www.fokus-zukunft.com\/leistungspaket\/green-claims-training\/"},"modified":"2026-01-23T14:03:23","modified_gmt":"2026-01-23T14:03:23","slug":"green-claims-training","status":"publish","type":"leistungspaket","link":"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/green-claims-training\/","title":{"rendered":"Green Claims Training"},"content":{"rendered":"
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Communication & Brand<\/p>\n

Green Claims Training<\/span>
\nRaising awareness and building knowledge for compliant green claims<\/h1>\n

The requirements for sustainable communication are increasing due to the Empowering Consumers for the Green Transition (ECGT, also known as EmpCo), which obliges companies to base their environmental and sustainability claims on reliable facts and evidence. At the same time, the Green Claims Directive (GCD) is in the legislative process with further technical criteria for the validation of claims. But what does EU regulation mean for your company specifically? We help you understand the legislation and classify obligations, rules, and consequences relevant to your industry and company in a practical manner. <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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Your advantages
\nat a glance<\/strong><\/h2>\n\n <\/div> <\/div>\n
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  1. Quick orientation:<\/strong> Requirements explained in an understandable and industry-specific manner.<\/li>\n
  2. Ensuring conformity:<\/strong> Knowledge building and practical recommendations for action to ensure compliance in the future<\/li>\n
  3. Seize opportunities: Clarity about communication opportunities to differentiate your company from the competition <\/strong><\/li>\n<\/ol>\n\n <\/div> <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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    We adjust to your needs<\/strong><\/h2>\n <\/div>\n <\/div>\n \n
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    Step 1<\/div>\n

    Alignment<\/h3>\n

    Together, we define the content of the Green Claims Training to tailor it to your challenges and status quo. The core of the training remains the same – explaining the legislation on sustainable communication. However, we develop additional content and exercises depending on the participants. These could be employees from the marketing, sustainability, and legal departments as well as product management. <\/p>\n \n \n <\/div>\n \n \n \n \n \n

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    Step 2<\/div>\n

    Facilitation<\/h3>\n

    The training is conducted on-site or online. We convey the agreed content in a clear and practical manner. <\/p>\n \n \n <\/div>\n \n \n \n \n \n

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    Step 3<\/div>\n

    Outlook<\/h3>\n

    Depending on your needs, we develop checklists, wording aids, or guidelines for your team or external partners.<\/p>\n \n \n <\/div>\n \n \n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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    Our<\/span>
    \npromise<\/strong><\/h2>\n

    We always consider communication in the context of the overall strategy. Our goal: to anchor sustainability in internal and external communication through meaningful data and facts. To this end, we bring together our interdisciplinary team of sustainability strategists and communication experts to ensure the depth of expertise required for authentic communication. <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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    Frequently asked questions,
    \nthat we answer<\/h2>\n\n <\/div>
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