{"id":13474,"date":"2025-02-14T07:20:07","date_gmt":"2025-02-14T07:20:07","guid":{"rendered":"https:\/\/www.fokus-zukunft.com\/leistungspaket\/green-claims-training\/"},"modified":"2026-09-24T11:38:04","modified_gmt":"2026-09-24T11:38:04","slug":"green-claims-training","status":"publish","type":"leistungspaket","link":"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/green-claims-training\/","title":{"rendered":"Green Claims Training"},"content":{"rendered":"
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Communication & Brand<\/p>\n

Green Claims Training<\/span>
\nEnabling compliant sustainability communication<\/h1>\n

The Empowering Consumers for the Green Transition Directive (EmpCo) requires companies to substantiate their environmental claims with robust facts. Incorporated into national legislation through the German Act Against Unfair Competition (UWG), it defines the rules for sustainability communication. But what does this EU regulation mean for your company in practice? To what extent are you affected, and how can sustainability performance be communicated in a compliant way? We help you understand the legislation and provide practical guidance on the obligations, rules and implications for your industry and communications.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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Your advantages
\nat a glance<\/strong><\/h2>\n\n <\/div> <\/div>\n
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  1. Quick orientation & enablement:<\/strong> Requirements explained clearly and in an industry-specific manner, with practical exercises<\/li>\n
  2. Risk mitigation<\/strong> Understand the rules for achieving compliance and apply them directly with the help of practical recommendations<\/li>\n
  3. Seize opportunities:<\/strong> Gain clarity on the communication potential of verifiable product characteristics and sustainability performance<\/li>\n<\/ol>\n\n <\/div> <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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    We adjust to your needs<\/strong><\/h2>\n <\/div>\n <\/div>\n \n
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    Step 1<\/div>\n

    Alignment<\/h3>\n

    Together, we align the training content to address your specific challenges and current situation. The core of the training remains unchanged: explaining and contextualizing the legislation governing sustainability communication.<\/p>\n \n \n <\/div>\n \n \n \n \n \n

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    Step 2<\/div>\n

    Preparation<\/h3>\n

    We review selected content from your website in advance so that we can incorporate practical examples and recommendations from your day-to-day work into the training.<\/p>\n \n \n <\/div>\n \n \n \n \n \n

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    Step 3<\/div>\n

    Delivery<\/h3>\n

    We conduct the training either on-site or online. We present the agreed content in a clear and practical way to engage participants effectively.<\/p>\n \n \n <\/div>\n \n \n \n \n \n

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    Step 4<\/div>\n

    Follow-up<\/h3>\n

    Depending on your needs, we provide company-specific wording guidance or guidelines to support internal implementation.<\/p>\n \n \n <\/div>\n \n \n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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    Our<\/span>
    \npromise<\/strong><\/h2>\n

    We always consider communication in the context of the overall strategy. Our goal is to embed sustainability performance in internal and external communication through meaningful data and facts. To achieve this, our interdisciplinary team of climate and sustainability strategists and communication experts combines technical expertise with authentic communication.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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    Recommended<\/span>
    \nnext steps<\/strong><\/h2>\n <\/div>\n
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