{"id":13475,"date":"2026-01-07T09:30:37","date_gmt":"2026-01-07T09:30:37","guid":{"rendered":"https:\/\/www.fokus-zukunft.com\/leistungspaket\/green-claims-check\/"},"modified":"2026-09-24T11:55:36","modified_gmt":"2026-09-24T11:55:36","slug":"green-claims-check","status":"publish","type":"leistungspaket","link":"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/green-claims-check\/","title":{"rendered":"Green Claims Check"},"content":{"rendered":"
\n
\n
\n
\n \"Header \n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n

Communication & Brand<\/p>\n

Green Claims Check<\/span>
\nRisk assessment and substantiation options for sustainability claims<\/h1>\n

Green claims are environmental statements about a company, its products, and services that suggest an environmental impact in text or visuals. What sounds simple at first can be quite complex depending on the industry and product. We assess your Green Claims in detail against formal and substantive criteria and identify both the associated risks and the extent of any necessary modifications. With a clear understanding of the available options for action, you can address regulatory requirements in a targeted manner.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

\n
\n
\n
\n
\n

Your advantages
\nat a glance<\/strong><\/h2>\n\n <\/div> <\/div>\n
\n
\n
    \n
  1. Detailed assessment:<\/strong> Understand requirements and gaps through a systematic review framework and a structured overview of risks<\/li>\n
  2. Practical options for action:<\/strong> No blanket assessment, but an analysis in the context of your actual sustainability performance<\/li>\n
  3. Avoiding greenwashing:<\/strong> Holistic consideration of Green Claims in the interplay between visual presentation and promotional communication<\/li>\n<\/ol>\n\n <\/div> <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
    \n
    \n
    \n
    \n

    Your path to a successful Green Claims Check<\/strong><\/h2>\n <\/div>\n <\/div>\n \n
    \n
    \n \n \n
    \n
    Step 1<\/div>\n

    Kick-Off & initial screening<\/h3>\n

    At the outset, we define the scope of the review based on the type and number of Green Claims. Depending on your needs, we can support you in identifying Green Claims through a screening of your website and communication materials before reviewing selected Green Claims in detail.t. <\/p>\n \n \n <\/div>\n \n \n \n \n \n

    \n
    Step 2<\/div>\n

    Review<\/h3>\n

    We assess the Green Claims against formal and substantive criteria in line with regulatory requirements and identify the risk of misleading the average consumer. The required modifications and possible forms of substantiation are outlined in the context of the respective product.<\/p>\n \n \n <\/div>\n \n \n \n \n \n

    \n
    Step 3<\/div>\n

    Results & outlook<\/h3>\n

    We present the results of the Green Claims Review together with practical options for action and clear recommendations.<\/p>\n \n \n <\/div>\n \n \n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

    \n
    \n
    \n
    \n

    Our<\/span>
    \npromise<\/strong><\/h2>\n

    We always consider communication in the context of the overall strategy. Our goal is to embed sustainability performance in internal and external communication through meaningful data and facts. To achieve this, our interdisciplinary team of climate and sustainability strategists and communication experts combines technical expertise with authentic communication.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

    \n
    \n
    \n
    \n
    \n

    Frequently asked questions,
    \nthat we answer<\/h2>\n\n <\/div>
    \n