{"id":13476,"date":"2026-01-07T09:07:36","date_gmt":"2026-01-07T09:07:36","guid":{"rendered":"https:\/\/www.fokus-zukunft.com\/leistungspaket\/proof-pointing\/"},"modified":"2026-10-01T13:13:23","modified_gmt":"2026-10-01T13:13:23","slug":"communication-of-green-claims","status":"publish","type":"leistungspaket","link":"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/communication-of-green-claims\/","title":{"rendered":"Communication of Green Claims"},"content":{"rendered":"
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Communication & Brand<\/p>\n

Communication of<\/span>
\nGreen Claims<\/h1>\n

Sustainability communication must be specific, transparent and substantiated in order to comply with EmpCo requirements. This requires reliable sources, scientifically sound methods and recognized assessments. We support you in revising existing sustainability statements and formulating Green Claims clearly and with purpose. In doing so, we make your sustainability performance visible \u2013 for example with regard to your carbon footprint, climate targets, sustainability ratings or other commitments. The strategic development of your Green Claims can make a difference at product level and strengthen your positioning.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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Your advantages
\nat a glance<\/strong><\/h2>\n\n <\/div> <\/div>\n
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  1. Formulated in a technically correct and understandable manner:<\/strong> Different target groups are addressed with relevant arguments and valid evidence<\/li>\n
  2. Gaining trust & brand loyalty:<\/strong> Transparent and authentic communication strengthens trust in your company<\/li>\n
  3. Compliance with regulatory requirements:<\/strong> A robust substantiation framework reduces legal risks and ensures compliant communication<\/li>\n<\/ol>\n\n <\/div> <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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    Your path to authentic communication<\/strong><\/h2>\n <\/div>\n <\/div>\n \n
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    Step 1<\/div>\n

    Kick-Off<\/h3>\n

    Definition of the target group(s) and format for each planned Green Claim, as well as provision of the corresponding supporting evidence.<\/p>\n \n \n <\/div>\n \n \n \n \n \n

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    Step 2<\/div>\n

    Formulation<\/h3>\n

    EmpCo-compliant revision or formulation of the Green Claim, including the related facts and contextualization of the supporting evidence.<\/p>\n \n \n <\/div>\n \n \n \n \n \n

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    Step 3<\/div>\n

    Outlook<\/h3>\n

    Increase the visibility of sustainability performance at product and company level by developing an overarching narrative.<\/p>\n \n \n <\/div>\n \n \n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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    Our
    Promise<\/strong><\/h2>\n

    We always consider communication in the context of the overall strategy. Our goal is to embed sustainability performance in internal and external communication through meaningful data and facts. To achieve this, our interdisciplinary team of climate and sustainability strategists and communication experts combines technical expertise with authentic communication.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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    Frequently asked questions,
    \nthat we answer<\/h2>\n\n <\/div>
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