{"id":13476,"date":"2026-01-07T09:07:36","date_gmt":"2026-01-07T09:07:36","guid":{"rendered":"https:\/\/www.fokus-zukunft.com\/leistungspaket\/proof-pointing\/"},"modified":"2026-01-23T14:22:15","modified_gmt":"2026-01-23T14:22:15","slug":"proof-pointing","status":"publish","type":"leistungspaket","link":"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/proof-pointing\/","title":{"rendered":"Proof Pointing"},"content":{"rendered":"
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\n \"Header \n <\/div>\n <\/div>\n <\/div>\n
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Communication & Brand<\/p>\n

Proof pointing<\/span>
\nAuthentic green claims with evidence<\/h1>\n

In the future, sustainable communication must be concrete, comprehensible, and verifiable to be EmpCo-compliant. Reliable sources based on scientifically recognized methods or verified by external third parties play a central role. We support in identifying relevant data and formulating technically accurate statements that are relevant to your target audience. In this way, we ensure authentic and differentiated communication of your goals, measures, and milestones. <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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Your advantages
\nat a glance<\/strong><\/h2>\n\n <\/div> <\/div>\n
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  1. Formulated in a technically correct and understandable manner:<\/strong> Different target groups are addressed with relevant arguments and valid proof points<\/li>\n
  2. Gaining trust & brand loyalty:<\/strong> Transparent and authentic communication strengthens trust in your company<\/li>\n
  3. Compliance with regulatory requirements:<\/strong> Concrete, comprehensible, and verifiable communication reduces legal risks and ensures compliance<\/li>\n<\/ol>\n\n <\/div> <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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    Your path to authentic communication<\/strong><\/h2>\n <\/div>\n <\/div>\n \n
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    Step 1<\/div>\n

    Kick-Off<\/h3>\n

    To begin, we clarify your expectations and objectives for proof pointing. Regardless of the number of proof points required, it is essential to have a clear understanding of the target audience and communication format. If necessary, we conduct deep dive sessions with product management to delve specifically into the requirements and potential of product communication under regulatory guidelines. <\/p>\n \n \n <\/div>\n \n \n \n \n \n

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    Step 2<\/div>\n

    Identification & Formulation<\/h3>\n

    When reviewing relevant data and documents, we develop potential proof points based on technical and formal criteria. Gaps in the evidence structure are identified, and facts will be formulated specifically for the target audience. <\/p>\n \n \n <\/div>\n \n \n \n \n \n

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    Step 3<\/div>\n

    Process establishment & outlook<\/h3>\n

    Finally, approaches for future examination and development of green claims are developed, and recommendations for the implementation of verification structures are made.<\/p>\n \n \n <\/div>\n \n \n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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    Our
    Promise<\/strong><\/h2>\n

    We combine expertise in accounting, regulation, and communication to ensure technical depth for authentic communication.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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    Frequently asked questions,
    \nthat we answer<\/h2>\n\n <\/div>
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