{"id":12563,"date":"2025-02-04T14:44:44","date_gmt":"2025-02-04T14:44:44","guid":{"rendered":"https:\/\/www.fokus-zukunft.com\/services\/communication-sustainable-change\/"},"modified":"2026-02-03T09:21:07","modified_gmt":"2026-02-03T09:21:07","slug":"communication-brand","status":"publish","type":"page","link":"https:\/\/www.fokus-zukunft.com\/en\/services\/communication-brand\/","title":{"rendered":"Communication & brand"},"content":{"rendered":"
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Communication & brand<\/h1>\n

Communicate values clearly.<\/span>
\nCommunicating change to the outside world.<\/strong><\/h2>\n

Sustainable transformation can only succeed if it is clearly communicated \u2014 both internally and externally. That\u2019s why we support companies in engaging both employees and stakeholders, and in conveying their sustainability values authentically to the outside world. <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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\n Communication & brand <\/div>\n
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\n \n \n Service packages <\/span>\n <\/a>\n <\/div>\n\n\n \n
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Making sustainability visible<\/span>
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Sustainable change requires clear and credible communication \u2014 within the organization and beyond. In this focus area, we help you communicate your sustainability values authentically and actively involve your employees in the process. <\/p>\n\n <\/div> <\/div>\n

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Through strategic communications consulting and tailored solutions for transparent external messaging, we support you on your path to impactful sustainability communication. This makes your sustainability strategy visible, tangible, and firmly anchored within your organization \u2014 for your team, your customers, and all stakeholders. <\/p>\n\n <\/div> <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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Our<\/span>
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We help companies involve their employees and communicate their sustainability values credibly to the outside world, enabling them to effectively achieve their strategic goals. Together, we either develop customized communication strategies that strengthen your market position and make sustainability tangible, or we provide proven frameworks that empower you to implement these strategies independently. <\/p>\n <\/div>\n \n \n \n \n

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Communication & brand<\/div> \n <\/div>\n

ImpactBoard<\/h3>\n

With the ImpactBoard, you can make your sustainability commitment data-driven, visible, and credible. The modular landing page shows goals, measures, and progress at a glance and builds trust through verified data and transparent presentation. <\/p>\n<\/div>\n\n \n <\/div>\n \n \n<\/svg>\n Find out more<\/a>\n <\/div><\/div>\n\t\t \n \n

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Communication & brand<\/div> \n <\/div>\n

Green Claims Check<\/h3>\n

We examine selected statements, claims, and visuals on their EmpCo and GCD compliance, identify risks, and provide examples of alternative wording. With clear recommendations for action, you can efficiently fulfill your documentation obligations and take advantage of the opportunities offered by reliable evidence. <\/p>\n<\/div>\n\n \n <\/div>\n \n \n<\/svg>\n Find out more<\/a>\n <\/div><\/div>\n\t\t \n \n

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Proof Pointing<\/h3>\n

Based on existing data, we develop communicatively viable proof points: precise statements with clear sources and sound methodology. The aim is to translate data into authentic, differentiated communication and to target stakeholders in a relevant manner. <\/p>\n<\/div>\n\n \n <\/div>\n \n \n<\/svg>\n Find out more<\/a>\n <\/div><\/div>\n\t\t \n \n

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Communication & brand<\/div> \n <\/div>\n

Green Claims Training<\/h3>\n

Gain a solid understanding of the EU regulations Empowering Consumers for the Green Transition (EmpCo), and Green Claims Directive in order to make your communication clear, credible, and legally compliant. We explain the requirements in a practical manner and underline the opportunities of sustainable communication. <\/p>\n<\/div>\n\n \n <\/div>\n \n \n<\/svg>\n Find out more<\/a>\n <\/div><\/div>\n\t\t \n \n

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Communication & brand<\/div> \n <\/div>\n

Sustainability Communication Essentials<\/h3>\n

Learn how to communicate sustainability clearly, comprehensibly and authentically – internally and to your most important stakeholders.<\/p>\n<\/div>\n\n \n <\/div>\n \n \n<\/svg>\n Find out more<\/a>\n <\/div><\/div>\n\t\t \n \n

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Communication & brand<\/div> \n <\/div>\n

Green Branding Essentials<\/h3>\n

Gain clarity about the opportunities and risks of sustainable brand communication – and learn how to position your brand in a credible and future-proof way.<\/p>\n<\/div>\n\n \n <\/div>\n \n \n<\/svg>\n Find out more<\/a>\n <\/div><\/div>\n\t\t \n \n

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Communication & brand<\/div>
Innovation & transformation<\/div> \n <\/div>\n

Sustainability and change management<\/h3>\n

Anchor sustainability in your company for the long term \u2013 with a clear strategy, the right processes, and suitable tools. We assist you in planning, implementing, and monitoring your measures for a future-proof transformation. <\/p>\n<\/div>\n\n \n <\/div>\n \n \n<\/svg>\n Find out more<\/a>\n <\/div><\/div>\n\t\t

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Do you have an individual request?<\/p>\n

Talk to us directly.<\/p>\n

Contact us<\/a><\/p>\n <\/div>\n <\/div>\n

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Focus knowledge<\/span>
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