{"id":13999,"date":"2026-07-01T09:06:45","date_gmt":"2026-07-01T09:06:45","guid":{"rendered":"https:\/\/www.fokus-zukunft.com\/?post_type=referenz&#038;p=13999"},"modified":"2026-07-01T09:25:32","modified_gmt":"2026-07-01T09:25:32","slug":"empco-awareness-murnauer-kaffeeroesterei","status":"publish","type":"referenz","link":"https:\/\/www.fokus-zukunft.com\/en\/referenz\/empco-awareness-murnauer-kaffeeroesterei\/","title":{"rendered":"EmpCo Awareness: Valid sustainability claims for Murnauer Kaffeer\u00f6sterei"},"content":{"rendered":"<section id=\"block_a9e3c978c030af9a44816ac0f1ee3700\" class=\"block header bg-no\">\n    <div class=\"container-fluid py-0\">\n        <div class=\"row\">\n            <div class=\"col-lg-6 offset-lg-6 px-0 cut-header-smol\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"555\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Casestudy_murnauer_kaffeeroesterei-960x555.jpg\" class=\"attachment-cut-header-smol size-cut-header-smol\" alt=\"Headerbild zur Erfolgsgeschichte von Fokus Zukunft und der Murnauer Kaffeer\u00f6sterei\" \/>                \n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"container py-0 mt-5 mt-lg-0\">\n        <div class=\"row\">\n            <div class=\"col-lg-6 pe-lg-5 pb-lg-5\">\n                <p class=\"subhead\">Success story<\/p>\n<h1><span class=\"juana-schrift\">EmpCo Awareness:<\/span><br \/>\nValid sustainability claims for Murnauer Kaffeer\u00f6sterei<\/h1>\n<p>Through a tailored EmpCo awareness program and a targeted communication screening, Fokus Zukunft supported Murnauer Kaffeer\u00f6sterei in proactively preparing its website and product communication for the upcoming requirements of the EmpCo Directive.<\/p>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"block_d634b7cd3c61df4fd96fc2d43464dde8\" class=\"block zweispalter \">\n    <div class=\"container pt-0 pb-half bg-no\">\n                        <div class=\"row\">\n                <div class=\"col-lg-6\">\n                    <h2><span class=\"juana-schrift\">Details of our<\/span><br \/>\nsuccess story<\/h2>\n                <\/div>\n            <\/div>\n                <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text bg-white h-100\">\n    <div class=\"row\"><div class=\"col-6 col-md-3 px-0\"><img loading=\"lazy\" decoding=\"async\" width=\"260\" height=\"260\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-260x260.png\" class=\"attachment-logo size-logo\" alt=\"\" srcset=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-260x260.png 260w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-300x300.png 300w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-1024x1024.png 1024w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-150x150.png 150w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-768x768.png 768w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-1536x1536.png 1536w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-2048x2048.png 2048w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-640x640.png 640w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-880x880.png 880w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Logo_Murnauer_Kaffeeroesterei-516x516.png 516w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/div><div class=\"col-md-9 px-0 ps-md-4\">    <ul>\n<li><strong>Customer:  Murnauer Kaffeer\u00f6sterei GmbH\/strong><\/li>\n<li>Industry: Coffee \/ Food \/ Consumer Goods<\/li>\n<li>11 &#8211; 50 employees<\/li>\n<\/ul>\n\n    <\/div><\/div><\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        \n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_8476513a51190fec65a2b0b47ffbdf8f\" class=\"block zweispalter \">\n    <div class=\"container pt-0 pb-normal bg-no\">\n                    <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text \">\n        <h3>Challenges of the customer<\/h3>\n<p>Murnauer Kaffeer\u00f6sterei already communicates its sustainability efforts across several customer touchpoints, particularly on its website and product packaging.<\/p>\n<p>However, the Empowering Consumers for the Green Transition (EmpCo) Directive significantly raises the requirements for environmental and sustainability claims. The directive aims to better protect consumers from misleading environmental information and greenwashing by targeting vague, generic, or insufficiently substantiated sustainability claims in consumer communication.<\/p>\n<p>For Murnauer Kaffeer\u00f6sterei, this raised a key question: Which sustainability terms and claims can still be used on the company&#8217;s website and product packaging in the future\u2014and which should be revised or avoided?<\/p>\n<p>Particular attention was given to broad environmental and sustainability claims that may become problematic without adequate explanation or evidence. Examples include terms such as environmentally friendly, climate neutral, natural, ecological, or biodegradable if they are not clearly defined and supported by verifiable proof.<\/p>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        <h3>Our solution approach<\/h3>\n<p>To provide clarity and confidence, Fokus Zukunft conducted a tailored EmpCo awareness workshop for employees from the relevant departments, combined with a practical review of the company&#8217;s existing sustainability communication.<\/p>\n<p>The requirements of the EmpCo Directive were translated into practical guidance and directly applied to Murnauer Kaffeer\u00f6sterei&#8217;s website, packaging, and customer communication.<\/p>\n\n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_b8a975f7ff2d78adc2cb74c6a085eb5b\" class=\"block step-slider \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n        <div class=\"row \">\n            <div class=\"col-lg-5\">\n                <div class=\"titel\">\n                <h3>Scope of the Project<\/h3>\n                <\/div>\n            <\/div>\n       \n<div class=\"col-lg-7\">\n    <div>\n             \n           \n                <div class=\"item\">\n                        <div class=\"step\">Step 1<\/div>\n                      <p><strong>Introduction to the EmpCo Directive:<\/strong> The project began with an overview of the directive&#8217;s key requirements. We explained which types of environmental and sustainability claims will require particular attention in the future.<\/p>\n<p>The EmpCo Directive strengthens existing consumer protection legislation by specifically addressing misleading environmental claims and non-transparent sustainability labels.<\/p>\n                        \n                      \n                <\/div>\n            \n \n \n   \n           \n                <div class=\"item\">\n                        <div class=\"step\">Step 2<\/div>\n                      <p><strong>Review of Existing Communication:<\/strong>  Next, we reviewed sustainability-related terminology and claims used on the company&#8217;s website and product packaging.<\/p>\n<p>The objective was to identify potentially high-risk statements and establish a clear overview of where wording should be avoided, clarified, or supported by robust evidence.<\/p>\n                        \n                      \n                <\/div>\n            \n \n \n   \n           \n                <div class=\"item\">\n                        <div class=\"step\">Step 3<\/div>\n                      <p><strong>Assessment of Critical Claims:<\/strong> All identified claims were evaluated according to their level of regulatory risk.<\/p>\n<p>The assessment focused particularly on general environmental claims, product-related sustainability claims, climate-related statements, and wording that may suggest an environmental benefit to consumers.<\/p>\n                        \n                      \n                <\/div>\n            \n \n \n   \n           \n                <div class=\"item\">\n                        <div class=\"step\">Step 4<\/div>\n                      <p><strong>Practical Recommendations:<\/strong> Finally, Murnauer Kaffeer\u00f6sterei received clear guidance on which claims should no longer be used without qualification and which statements require additional evidence or context.<\/p>\n<p>We also developed practical recommendations for making sustainability communication more transparent, specific, and substantiated, supported by positive examples and concrete opportunities for improving existing messaging.<\/p>\n                        \n                      \n                <\/div>\n            \n \n \n    <\/div>\n <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"block_08d4834ca4d451cf7b092d10c3c8a5cc\" class=\"block zweispalter \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n                    <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text \">\n        <h2><span class=\"juana-schrift\">The result<\/span><br \/>\nof this success story<\/h2>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        <p>Through the EmpCo awareness training and communication review, Murnauer Kaffeer\u00f6sterei now has a clear understanding of the future requirements for sustainability communication.<\/p>\n<p>The company knows which claims on its website and product packaging may pose regulatory risks and which statements should be revised, avoided, or supported with stronger evidence.<\/p>\n<p>This enables Murnauer Kaffeer\u00f6sterei to proactively review its sustainability communication, reduce greenwashing risks, and respond more confidently to the expectations of customers, retailers, and other business partners.<\/p>\n<p>A key benefit of the project was the combination of regulatory expertise with practical application. Rather than receiving a generic legal overview, the company gained a tailored assessment of its own communication, providing a solid basis for future decisions in marketing, packaging design, and product communication.<\/p>\n\n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_367e5e76792a3c198f45d24c0f13df1c\" class=\"block zweispalter \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n                    <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text bg-white h-100\">\n        <p><strong>\u201cSustainability plays a central role in our communication because we work closely with our coffee-growing cooperatives and understand the environmental impacts of coffee cultivation and consumption. At the same time, we were aware that the requirements for environmental and sustainability claims are changing significantly. Thanks to the awareness training and communication review conducted by Fokus Zukunft, we now know which terms should be avoided and which claims require stronger evidence before being used on our website or packaging. This gives us confidence for our future communication and helps us communicate transparently and responsibly with our customers.\u201d<\/strong><\/p>\n<p>\u2013 Thomas Eckel, Managing Director at Murnauer Kaffeer\u00f6sterei GmbH<\/p>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"fittedbild\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Thomas_Eckel-640x426.jpg\" class=\"fitted\" alt=\"Bild von Thomas Eckel, Gesch\u00e4ftsf\u00fchrer der Murnauer Kaffeer\u00f6sterei GmbH.\" srcset=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Thomas_Eckel-640x426.jpg 640w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Thomas_Eckel-300x200.jpg 300w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Thomas_Eckel-1024x682.jpg 1024w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Thomas_Eckel-768x511.jpg 768w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Thomas_Eckel-1536x1022.jpg 1536w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Thomas_Eckel-2048x1363.jpg 2048w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Thomas_Eckel-880x586.jpg 880w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Thomas_Eckel-260x173.jpg 260w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_70cfc677035395f49037d97b625368db\" class=\"block leistungspakete-slider  \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n        <div class=\"row sameheightbox\">\n            <div class=\"col-lg-5\">\n                <h2><span class=\"juana-schrift\">Find out more<\/span><br \/>\nabout this service<\/h2>\n            <\/div>\n            <div class=\"col-lg-5 col-xxl-6\">\n                            <\/div>\n                        <div class=\"col-lg-2 col-xxl-1 align-self-end position-relative d-xl-none\">\n       \n                <div class=\"\">\n                <div class=\"slider-controls\">\n    <button class=\"slider-control-prev me-2\" data-target=\"#slider-block_70cfc677035395f49037d97b625368db\"  data-slide=\"prev\" aria-label=\"Vorheriger Slide\">\n\t\t<span class=\"slider-control-prev-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n  <g id=\"Group_1132\" data-name=\"Group 1132\" transform=\"translate(-1505 -3660)\">\n    <circle id=\"Ellipse_39\" data-name=\"Ellipse 39\" cx=\"20\" cy=\"20\" r=\"20\" transform=\"translate(1545 3700) rotate(180)\" fill=\"#fff\"\/>\n    <path id=\"Path_417\" data-name=\"Path 417\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(1534 3688.48) rotate(180)\" fill=\"#2d765f\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n\t<\/button>\n\t<button class=\"slider-control-next\" data-target=\"#slider-block_70cfc677035395f49037d97b625368db\"  data-slide=\"next\" aria-label=\"N\u00e4chster Slide\">\n\t\t<span class=\"slider-control-next-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n  <g id=\"Group_1133\" data-name=\"Group 1133\" transform=\"translate(-1560 -3660)\">\n    <circle id=\"Ellipse_38\" data-name=\"Ellipse 38\" cx=\"20\" cy=\"20\" r=\"20\" transform=\"translate(1560 3660)\" fill=\"#cbdcfc\"\/>\n    <path id=\"Path_416\" data-name=\"Path 416\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(1571 3671.52)\" fill=\"#2d765f\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n\t<\/button>\n<\/div>                <\/div>\n          \n            <\/div>\n            <div class=\"col-md-6 col-xl-8 mt-4 \">\n\n                <div class=\"slider\" id=\"slider-block_70cfc677035395f49037d97b625368db\" data-slick='{\"arrows\": false, \"autoplay\": false, \"slidesToShow\": 2,\"responsive\": [{\"breakpoint\":1200,\"settings\":{\"slidesToShow\": 1}},{\"breakpoint\":768,\"settings\":{\"slidesToShow\": 1}}]}'>   \n                           <div class=\"item \">\n        \n               \n                <div class=\"content sameheightitem\">\n                <div>\n                <div class=\"leistungen\">\n                <div class=\"leistung leistung-128\">Communication &amp; brand<\/div>                \n                <\/div>\n                    <h3>Green Claims Training<\/h3>\n                    <div class=\"excerpt\"><p>Gain a solid understanding of the EU regulations Empowering Consumers for the Green Transition (EmpCo), and Green Claims Directive in order to make your communication clear, credible, and legally compliant. We explain the requirements in a practical manner and underline the opportunities of sustainable communication. <\/p>\n<\/div>\n\n                    \n                <\/div>\n                <a class=\"more stretched-link\" href=\"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/green-claims-training\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.947\" height=\"16.96\" viewBox=\"0 0 18.947 16.96\">\n  <path id=\"Path_255\" data-name=\"Path 255\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(0 0)\" fill=\"#2d765f\"\/>\n<\/svg>\n Find out more<\/a>\n               <\/div><\/div>\n\t\t                   <div class=\"item \">\n        \n               \n                <div class=\"content sameheightitem\">\n                <div>\n                <div class=\"leistungen\">\n                <div class=\"leistung leistung-128\">Communication &amp; brand<\/div>                \n                <\/div>\n                    <h3>Green Claims Check<\/h3>\n                    <div class=\"excerpt\"><p>We examine selected statements, claims, and visuals on their EmpCo and GCD compliance, identify risks, and provide examples of alternative wording. With clear recommendations for action, you can efficiently fulfill your documentation obligations and take advantage of the opportunities offered by reliable evidence. <\/p>\n<\/div>\n\n                    \n                <\/div>\n                <a class=\"more stretched-link\" href=\"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/green-claims-check\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.947\" height=\"16.96\" viewBox=\"0 0 18.947 16.96\">\n  <path id=\"Path_255\" data-name=\"Path 255\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(0 0)\" fill=\"#2d765f\"\/>\n<\/svg>\n Find out more<\/a>\n               <\/div><\/div>\n\t\t    <\/div>\n\n\n                <\/div>\n                <div class=\"col-md-6 col-xl-4 bildcol mt-4\">\n                    <div class=\"sameheightitem\">\n                        <\/div>\n                <\/div>\n            <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_9ad9509473a9a0d392b3bf498574a34e\" class=\"block zweispalter white\">\n    <div class=\"container pt-normal pb-normal bg-white\">\n                <div class=\"pfeil\">\n            <img decoding=\"async\" width=\"204px\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/themes\/fokus-zukunft\/_\/img\/kontakt-pfeil.png\" \/>\n            <\/div>\n                        <div class=\"row pt-5 \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text \">\n        <h2><span class=\"juana-schrift\">Let us write your<\/span><br \/>\nsuccess story<\/h2>\n<p>Our projects show: Sustainable transformation is best achieved together. Let us find out how we can make your project a success. We look forward to hearing from you!  <\/p>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12673-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12673\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/referenz\/13999#wpcf7-f12673-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12673\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12673-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row\">\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name and surname*\" value=\"\" type=\"text\" name=\"Name\" \/><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Unternehmen\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"Unternehmen\" \/><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"E-Mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"E-Mail\" \/><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Betreff\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"Betreff\"><option value=\"\">Subject<\/option><option value=\"Raising awareness &amp; opportunities\">Raising awareness &amp; opportunities<\/option><option value=\"Sustainability strategy\">Sustainability strategy<\/option><option value=\"Climate strategy &amp; carbon accounting\">Climate strategy &amp; carbon accounting<\/option><option value=\"Sustainability reporting\">Sustainability reporting<\/option><option value=\"Communication &amp; sustainable change\">Communication &amp; sustainable change<\/option><option value=\"Innovation &amp; transformation\">Innovation &amp; transformation<\/option><\/select><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Nachricht\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Personal message\" name=\"Nachricht\"><\/textarea><\/span><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-8\"><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-703\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-703\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to <a href=\"\/datenschutzbestimmungen\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span><\/div>\n<div class=\"col-sm-4 text-sm-end mt-2 mt-sm-0\"><button role=\"button\" class=\"wpcf7-form-control wpcf7-submit btn-primary btn\" type=\"submit\">Send<\/button><\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Through a tailored EmpCo awareness program and a targeted communication screening, Fokus Zukunft supported Murnauer Kaffeer\u00f6sterei in proactively preparing its website and product communication for the upcoming requirements of the EmpCo Directive.<\/p>\n","protected":false},"featured_media":14010,"template":"","meta":{"_acf_changed":true},"leistung":[128],"class_list":["post-13999","referenz","type-referenz","status-publish","has-post-thumbnail","hentry","leistung-kommunikation-marke-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EmpCo Awareness: Valid sustainability claims for Murnauer Kaffeer\u00f6sterei - Fokus Zukunft<\/title>\n<meta name=\"description\" content=\"ESRS-oriented sustainability report: Fokus Zukunft assisted G. 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