{"id":14044,"date":"2026-07-28T13:38:35","date_gmt":"2026-07-28T13:38:35","guid":{"rendered":"https:\/\/www.fokus-zukunft.com\/?post_type=referenz&#038;p=14044"},"modified":"2026-08-18T09:26:15","modified_gmt":"2026-08-18T09:26:15","slug":"empco-awareness-viterma-ag","status":"publish","type":"referenz","link":"https:\/\/www.fokus-zukunft.com\/en\/referenz\/empco-awareness-viterma-ag\/","title":{"rendered":"Communicating Green Claims in Compliance with Regulations \u2013 in Switzerland and the EU"},"content":{"rendered":"<section id=\"block_7981ea6be89120bedd3044645f79fb23\" class=\"block header bg-no\">\n    <div class=\"container-fluid py-0\">\n        <div class=\"row\">\n            <div class=\"col-lg-6 offset-lg-6 px-0 cut-header-smol\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"555\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Casestudy_viterma-960x555.jpg\" class=\"attachment-cut-header-smol size-cut-header-smol\" alt=\"\" \/>                \n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"container py-0 mt-5 mt-lg-0\">\n        <div class=\"row\">\n            <div class=\"col-lg-6 pe-lg-5 pb-lg-5\">\n                <p class=\"subhead\">Success story<\/p>\n<h1><span class=\"juana-schrift\">Communicating Green Claims in Compliance with Regulations <\/span><br \/>\n\u2013 in Switzerland and the EU<\/h1>\n<p>By providing practical guidance on the requirements of the Swiss Unfair Competition Act (UWG) and the European EmpCo Directive, Fokus Zukunft helped Viterma align its sustainability communications in a way that is both sound and future-proof. Existing green claims were reviewed, categorized, and assessed for potential risks\u2014with a focus on communications in Switzerland and the European market.<\/p>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"block_81cf61880b5e04587c5e9d14c9bf678d\" class=\"block zweispalter \">\n    <div class=\"container pt-0 pb-half bg-no\">\n                        <div class=\"row\">\n                <div class=\"col-lg-6\">\n                    <h2><span class=\"juana-schrift\">Details of our<\/span><br \/>\nsuccess story<\/h2>\n                <\/div>\n            <\/div>\n                <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text bg-white h-100\">\n    <div class=\"row\"><div class=\"col-6 col-md-3 px-0\"><img loading=\"lazy\" decoding=\"async\" width=\"260\" height=\"260\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-260x260.png\" class=\"attachment-logo size-logo\" alt=\"Logo des Fokus Zukunft Kunden &quot;Viterma AG&quot;\" srcset=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-260x260.png 260w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-300x300.png 300w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-1024x1024.png 1024w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-150x150.png 150w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-768x768.png 768w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-1536x1536.png 1536w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-2048x2048.png 2048w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-640x640.png 640w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-880x880.png 880w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Logo-516x516.png 516w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/div><div class=\"col-md-9 px-0 ps-md-4\">    <ul>\n<li><strong>Customer: Viterma AG<\/strong><\/li>\n<li>High-Quality Bathroom Renovation and Remodeling<\/li>\n<li>Industry: Construction<\/li>\n<\/ul>\n\n    <\/div><\/div><\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        \n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_68daacd48ad2817a6a2e55c73af49f3e\" class=\"block zweispalter \">\n    <div class=\"container pt-0 pb-normal bg-no\">\n                    <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text \">\n        <h3>Challenges of the customer<\/h3>\n<p>Viterma communicates sustainability and environmental aspects across various touchpoints with customers and business partners. These include website content, product and service descriptions, marketing materials, and sales communications.<\/p>\n<p>Against the backdrop of increasing regulatory requirements, Viterma needed to determine which environmental claims could continue to be used and which statements needed to be specified, adapted, or substantiated. General environmental and sustainability claims were particularly relevant, as statements without sufficient evidence or clear context could potentially be perceived as misleading.<\/p>\n<p>As Viterma is based in Switzerland while also supplying customers across the DACH region, a dual perspective was required: on the one hand, raising awareness of the requirements for environmental claims under the Swiss Unfair Competition Act (UWG), and on the other, providing additional guidance on the European Empowering Consumers Directive (EmpCo), which is particularly relevant for communications targeting EU markets.<\/p>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        <h3>Our solution approach<\/h3>\n<p>Fokus Zukunft provided practical training and guidance for the relevant employees. The aim was to establish a shared understanding of the requirements that already apply to environmental claims under the Swiss UWG and of the additional requirements that the EmpCo Directive will introduce for environmental and sustainability claims.<\/p>\n<p>In addition to the training, existing Green Claims used in the company\u2019s communications were reviewed. Selected claims were assessed in terms of clarity, specificity, verifiability, and their potential to be misleading. Based on this assessment, Viterma received a practical risk evaluation as well as specific recommendations on which statements could be retained, which should be made more precise or supported by stronger evidence, and which should be adapted.<\/p>\n<p>Rather than focusing on abstract regulatory theory, the emphasis was on applying the requirements directly to typical claims and communication scenarios from Viterma\u2019s day-to-day business. The objective was to make future communications more robust, specific, transparent, and comprehensible.<\/p>\n\n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_5c122acf7f8e1db0c156ebe3cbcbabd1\" class=\"block step-slider \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n        <div class=\"row \">\n            <div class=\"col-lg-5\">\n                <div class=\"titel\">\n                <h3>Scope of the Collaboration<\/h3>\n                <\/div>\n            <\/div>\n       \n<div class=\"col-lg-7\">\n    <div>\n             \n           \n                <div class=\"item\">\n                        <div class=\"step\">Step 1<\/div>\n                      <p><strong>Introduction to environmental claims:<\/strong><br \/>\nThe first step was to explain the key requirements for environmental and sustainability claims and provide an introduction to the relevant regulatory framework. Practical examples demonstrated why broad terms such as \u201csustainable\u201d, \u201cenvironmentally friendly\u201d, or \u201cclimate-friendly\u201d, as well as comparable statements, can be particularly sensitive if they are not clearly explained or supported by reliable evidence.<\/p>\n                        \n                      \n                <\/div>\n            \n \n \n   \n           \n                <div class=\"item\">\n                        <div class=\"step\">Step 2<\/div>\n                      <p><strong>Assessment under the Swiss UWG:<\/strong> A key focus was raising awareness of how environmental claims are assessed under the Swiss UWG and of the risks that can arise from vague, general, or insufficiently substantiated statements.<\/p>\n                        \n                      \n                <\/div>\n            \n \n \n   \n           \n                <div class=\"item\">\n                        <div class=\"step\">Step 3<\/div>\n                      <p><strong>Additional consideration of the EmpCo Directive:<\/strong> As Viterma also supplies customers throughout the DACH region, the requirements and objectives of the EmpCo Directive were additionally addressed. This included explaining which developments at EU level are relevant for companies communicating across borders and why it already makes sense to ad<\/p>\n                        \n                      \n                <\/div>\n            \n \n \n   \n           \n                <div class=\"item\">\n                        <div class=\"step\">Step 4<\/div>\n                      <p><strong>Review of existing Green Claims:<\/strong> In a further step, Viterma\u2019s communications across its various media and channels were reviewed and professionally assessed. Particular attention was paid to general environmental and sustainability claims, product- and service-related statements, and wording that could imply specific environmental benefits.<\/p>\n                        \n                      \n                <\/div>\n            \n \n \n    <\/div>\n <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"block_291b2f28cba94fffb5223087bd113519\" class=\"block zweispalter \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n                    <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text \">\n        <h2><span class=\"juana-schrift\">The result<\/span><br \/>\nof this success story<\/h2>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        <p>As a result of the training, guidance, and review of its existing Green Claims, Viterma now has a stronger understanding of the requirements for environmental claims in Switzerland as well as sustainability claims in the European context. Based on the review, the company was able to assess its existing communications systematically and make targeted adjustments where necessary.<\/p>\n<p>The training has also prepared Viterma to continue developing its sustainability communications responsibly and to reduce potential greenwashing risks in the future. The combination of regulatory guidance, a strong practical focus, and the concrete review of existing claims proved particularly valuable.<\/p>\n\n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_8eaed710f0ea828c29da9e8ff91340f7\" class=\"block zweispalter \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n                    <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text bg-white h-100\">\n        <p><strong>\u201cSustainability and responsible communication are important topics for Viterma. Through the training and review of our Green Claims by Fokus Zukunft, we gained a better understanding of the requirements that apply to environmental claims in Switzerland and in the European context. The practical approach was particularly helpful: we now know what to look out for in our communications and how we can formulate environmental and sustainability claims more clearly, transparently, and with stronger supporting evidence in the future.\u201d<\/strong><\/p>\n<p>&#8211; Stefan B\u00f6sch, Head of Marketing &#038; Contact Center at Viterma AG<\/p>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"fittedbild\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"434\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Stefan-Boesch-640x434.jpg\" class=\"fitted\" alt=\"Portrait von Stefan B\u00f6sch\" srcset=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Stefan-Boesch-640x434.jpg 640w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Stefan-Boesch-300x203.jpg 300w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Stefan-Boesch-1024x694.jpg 1024w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Stefan-Boesch-768x521.jpg 768w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Stefan-Boesch-880x597.jpg 880w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Stefan-Boesch-260x176.jpg 260w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/07\/Viterma_Stefan-Boesch.jpg 1416w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_2f0f5bab98700da5e690bc03b7839e20\" class=\"block leistungspakete-slider  \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n        <div class=\"row sameheightbox\">\n            <div class=\"col-lg-5\">\n                <h2><span class=\"juana-schrift\">Find out more<\/span><br \/>\nabout this service<\/h2>\n            <\/div>\n            <div class=\"col-lg-5 col-xxl-6\">\n                            <\/div>\n                        <div class=\"col-lg-2 col-xxl-1 align-self-end position-relative d-xl-none\">\n       \n                <div class=\"\">\n                <div class=\"slider-controls\">\n    <button class=\"slider-control-prev me-2\" data-target=\"#slider-block_2f0f5bab98700da5e690bc03b7839e20\"  data-slide=\"prev\" aria-label=\"Vorheriger Slide\">\n\t\t<span class=\"slider-control-prev-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n  <g id=\"Group_1132\" data-name=\"Group 1132\" transform=\"translate(-1505 -3660)\">\n    <circle id=\"Ellipse_39\" data-name=\"Ellipse 39\" cx=\"20\" cy=\"20\" r=\"20\" transform=\"translate(1545 3700) rotate(180)\" fill=\"#fff\"\/>\n    <path id=\"Path_417\" data-name=\"Path 417\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(1534 3688.48) rotate(180)\" fill=\"#2d765f\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n\t<\/button>\n\t<button class=\"slider-control-next\" data-target=\"#slider-block_2f0f5bab98700da5e690bc03b7839e20\"  data-slide=\"next\" aria-label=\"N\u00e4chster Slide\">\n\t\t<span class=\"slider-control-next-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n  <g id=\"Group_1133\" data-name=\"Group 1133\" transform=\"translate(-1560 -3660)\">\n    <circle id=\"Ellipse_38\" data-name=\"Ellipse 38\" cx=\"20\" cy=\"20\" r=\"20\" transform=\"translate(1560 3660)\" fill=\"#cbdcfc\"\/>\n    <path id=\"Path_416\" data-name=\"Path 416\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(1571 3671.52)\" fill=\"#2d765f\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n\t<\/button>\n<\/div>                <\/div>\n          \n            <\/div>\n            <div class=\"col-md-6 col-xl-8 mt-4 \">\n\n                <div class=\"slider\" id=\"slider-block_2f0f5bab98700da5e690bc03b7839e20\" data-slick='{\"arrows\": false, \"autoplay\": false, \"slidesToShow\": 2,\"responsive\": [{\"breakpoint\":1200,\"settings\":{\"slidesToShow\": 1}},{\"breakpoint\":768,\"settings\":{\"slidesToShow\": 1}}]}'>   \n                           <div class=\"item \">\n        \n               \n                <div class=\"content sameheightitem\">\n                <div>\n                <div class=\"leistungen\">\n                <div class=\"leistung leistung-128\">Communication &amp; brand<\/div>                \n                <\/div>\n                    <h3>Green Claims Check<\/h3>\n                    <div class=\"excerpt\"><p>We examine selected statements, claims, and visuals on their EmpCo compliance and identify risks. With clear recommendations for action, you can efficiently fulfill your documentation obligations and take advantage of the opportunities offered by reliable evidence. <\/p>\n<\/div>\n\n                    \n                <\/div>\n                <a class=\"more stretched-link\" href=\"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/green-claims-check\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.947\" height=\"16.96\" viewBox=\"0 0 18.947 16.96\">\n  <path id=\"Path_255\" data-name=\"Path 255\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(0 0)\" fill=\"#2d765f\"\/>\n<\/svg>\n Find out more<\/a>\n               <\/div><\/div>\n\t\t                   <div class=\"item \">\n        \n               \n                <div class=\"content sameheightitem\">\n                <div>\n                <div class=\"leistungen\">\n                <div class=\"leistung leistung-128\">Communication &amp; brand<\/div>                \n                <\/div>\n                    <h3>Green Claims Training<\/h3>\n                    <div class=\"excerpt\"><p>Gain a solid understanding of the EU regulations Empowering Consumers for the Green Transition (EmpCo), and Green Claims Directive in order to make your communication clear, credible, and legally compliant. We explain the requirements in a practical manner and underline the opportunities of sustainable communication. <\/p>\n<\/div>\n\n                    \n                <\/div>\n                <a class=\"more stretched-link\" href=\"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/green-claims-training\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.947\" height=\"16.96\" viewBox=\"0 0 18.947 16.96\">\n  <path id=\"Path_255\" data-name=\"Path 255\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(0 0)\" fill=\"#2d765f\"\/>\n<\/svg>\n Find out more<\/a>\n               <\/div><\/div>\n\t\t    <\/div>\n\n\n                <\/div>\n                <div class=\"col-md-6 col-xl-4 bildcol mt-4\">\n                    <div class=\"sameheightitem\">\n                        <\/div>\n                <\/div>\n            <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_83dc6f9f16dc02157ab3c8d110e1b1cf\" class=\"block zweispalter white\">\n    <div class=\"container pt-normal pb-normal bg-white\">\n                <div class=\"pfeil\">\n            <img decoding=\"async\" width=\"204px\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/themes\/fokus-zukunft\/_\/img\/kontakt-pfeil.png\" \/>\n            <\/div>\n                        <div class=\"row pt-5 \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text \">\n        <h2><span class=\"juana-schrift\">Let us write your<\/span><br \/>\nsuccess story<\/h2>\n<p>Our projects show: Sustainable transformation is best achieved together. Let us find out how we can make your project a success. We look forward to hearing from you!  <\/p>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12673-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12673\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/referenz\/14044#wpcf7-f12673-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12673\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.3\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12673-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row\">\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name and surname*\" value=\"\" type=\"text\" name=\"Name\" \/><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Unternehmen\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"Unternehmen\" \/><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"E-Mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"E-Mail\" \/><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Betreff\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"Betreff\"><option value=\"\">Subject<\/option><option value=\"Raising awareness &amp; opportunities\">Raising awareness &amp; opportunities<\/option><option value=\"Sustainability strategy\">Sustainability strategy<\/option><option value=\"Climate strategy &amp; carbon accounting\">Climate strategy &amp; carbon accounting<\/option><option value=\"Sustainability reporting\">Sustainability reporting<\/option><option value=\"Communication &amp; sustainable change\">Communication &amp; sustainable change<\/option><option value=\"Innovation &amp; transformation\">Innovation &amp; transformation<\/option><\/select><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Nachricht\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Personal message\" name=\"Nachricht\"><\/textarea><\/span><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-8\"><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-703\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-703\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to <a href=\"\/datenschutzbestimmungen\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span><\/div>\n<div class=\"col-sm-4 text-sm-end mt-2 mt-sm-0\"><button role=\"button\" class=\"wpcf7-form-control wpcf7-submit btn-primary btn\" type=\"submit\">Send<\/button><\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>By raising awareness of the requirements of the Swiss Unfair Competition Act and the European EmpCo Directive, Fokus Zukunft helped Viterma align its sustainability communications in a secure and future-proof manner. Existing green claims were reviewed, categorized, and assessed for potential risks.<\/p>\n","protected":false},"featured_media":14048,"template":"","meta":{"_acf_changed":true},"leistung":[128],"class_list":["post-14044","referenz","type-referenz","status-publish","has-post-thumbnail","hentry","leistung-kommunikation-marke-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communicating Green Claims in Compliance with Regulations \u2013 in Switzerland and the EU - Fokus Zukunft<\/title>\n<meta name=\"description\" content=\"EmpCo Compliance: We assisted Viterma AG in aligning its communications with the EmpCo Guidelines and the Swiss UWG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fokus-zukunft.com\/en\/referenz\/empco-awareness-viterma-ag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating Green Claims in Compliance with Regulations \u2013 in Switzerland and the EU - 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