{"id":14926,"date":"2026-10-21T14:02:30","date_gmt":"2026-10-21T14:02:30","guid":{"rendered":"https:\/\/www.fokus-zukunft.com\/?post_type=referenz&#038;p=14926"},"modified":"2026-10-21T14:14:51","modified_gmt":"2026-10-21T14:14:51","slug":"green-claims-check-scharr-waerme","status":"publish","type":"referenz","link":"https:\/\/www.fokus-zukunft.com\/en\/referenz\/green-claims-check-scharr-waerme\/","title":{"rendered":"Green Claims Check of Product Names, Communications and Packaging"},"content":{"rendered":"<section id=\"block_91fd45109daa4824b99031be9adff906\" class=\"block header bg-no\">\n    <div class=\"container-fluid py-0\">\n        <div class=\"row\">\n            <div class=\"col-lg-6 offset-lg-6 px-0 cut-header-smol\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"555\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2026\/10\/Casestudy_scharr_waerme_green_claims_pruefung-960x555.jpg\" class=\"attachment-cut-header-smol size-cut-header-smol\" alt=\"Headerbild zur Erfolgsgeschichte von Fokus Zukunft und der Viterma AG zum Thema Green Claims Pr\u00fcfung.\" \/>                \n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"container py-0 mt-5 mt-lg-0\">\n        <div class=\"row\">\n            <div class=\"col-lg-6 pe-lg-5 pb-lg-5\">\n                <p class=\"subhead\">Success story<\/p>\n<h1><span class=\"juana-schrift\">Green Claims Check of<\/span><br \/>\nProduct Names, Communications and Packaging<\/h1>\n<p>Based on a detailed review of green claims used in the marketing of energy products, SCHARR W\u00c4RME was able to align its product names and descriptions as well as its packaging design with the legal requirements of the EmpCo Directive and prepare its communications for future requirements. Together, we assessed potential risks from a practical perspective and discussed the extent of the necessary modifications.<\/p>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"block_96e5b7484f0394bd2ef5822c7021234e\" class=\"block zweispalter \">\n    <div class=\"container pt-0 pb-half bg-no\">\n                        <div class=\"row\">\n                <div class=\"col-lg-6\">\n                    <h2><span class=\"juana-schrift\">Details of our<\/span><br \/>\nsuccess story<\/h2>\n                <\/div>\n            <\/div>\n                <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text bg-white h-100\">\n    <div class=\"row\"><div class=\"col-6 col-md-3 px-0\"><img loading=\"lazy\" decoding=\"async\" width=\"260\" height=\"260\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-260x260.png\" class=\"attachment-logo size-logo\" alt=\"Logo des Fokus Zukunft Kunden Friedrich Scharr KG\" srcset=\"https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-260x260.png 260w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-300x300.png 300w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-1024x1024.png 1024w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-150x150.png 150w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-768x768.png 768w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-1536x1536.png 1536w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-2048x2048.png 2048w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-640x640.png 640w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-880x880.png 880w, https:\/\/www.fokus-zukunft.com\/wp-content\/uploads\/2025\/02\/scharr-logo-516x516.png 516w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/div><div class=\"col-md-9 px-0 ps-md-4\">    <ul>\n<li><strong>Customer: SCHARR W\u00c4RME GmbH &#038; Co. KG<\/strong><\/li>\n<li>Energy and service companies in Germany<\/li>\n<li>Industry: Energy sector<\/li>\n<\/ul>\n\n    <\/div><\/div><\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        \n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_fadf3606d3a651ecb88d34281ebf12c3\" class=\"block zweispalter \">\n    <div class=\"container pt-0 pb-normal bg-no\">\n                    <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text \">\n        <h3>Challenges of the customer<\/h3>\n<p>Environmental claims require particular care in the energy sector. Product descriptions such as \u201cgreen electricity\u201d are already well-established terms and have shaped consumers\u2019 expectations of what constitutes a \u201cgreen\u201d energy product. At the same time, requirements under the EmpCo Directive have become more stringent, meaning that every environmental claim needs to be critically reviewed.<\/p>\n<p>A key factor is the interplay between the product name, the specific wording used, its context, visual presentation and the available evidence. This is precisely where purely automated reviews can quickly reach their limits: they can provide initial indications, but do not always take the full communication and company context into account.<\/p>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        <h3>Our solution approach<\/h3>\n<p>As part of our Green Claims Review, we assessed the environmental claims against a systematic review framework covering both formal and substantive criteria. We examined the available evidence and the technical characteristics of the products and identified potential risks relating to wording and substantiation.<\/p>\n<p>For each area requiring modification, we also provided clear options for action and a practical assessment of the effort involved. Rather than simply classifying individual claims as right or wrong, we showed the implications of different wording options and identified the evidence that could substantiate the respective claims.<\/p>\n<p>The findings were then discussed together with the marketing and product management teams to identify product-specific opportunities. This allowed open questions to be clarified directly and the recommendations to be assessed within the specific company and product context.<\/p>\n\n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_b4bfb77860983f258cbf7f3571b4a912\" class=\"block zweispalter \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n                    <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text \">\n        <h2><span class=\"juana-schrift\">The result<\/span><br \/>\nof this success story<\/h2>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        <p>SCHARR W\u00c4RME gained clear guidance on which product names and claims in its existing communications should be viewed critically and where adjustments were required. We also compiled an overview of product-specific evidence that can be used to credibly substantiate environmental claims.<\/p>\n<p>This created a sound basis for the further development of communications relating to heating oil, natural gas and pellets.<\/p>\n\n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_d7beb1e75d67b409145841d1536c41e2\" class=\"block zweispalter \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n                    <div class=\"row  \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text bg-white h-100\">\n        <p><strong>\u201cAI is useful and helpful for an initial review. But consulting with people who understand the subject and can assess the overall situation of our company is essential. It was particularly helpful that we could ask questions directly and discuss different options for the product names together, including the respective implications.\u201d<\/strong><\/p>\n<p>\u2013 Franziska Enz, Marketing Specialist<\/p>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"fittedbild\"><\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_3e8faecba2dc1f8790ae8319fbf623a7\" class=\"block leistungspakete-slider  \">\n    <div class=\"container pt-normal pb-normal bg-no\">\n        <div class=\"row sameheightbox\">\n            <div class=\"col-lg-5\">\n                <h2><span class=\"juana-schrift\">Find out more<\/span><br \/>\nabout this service<\/h2>\n            <\/div>\n            <div class=\"col-lg-5 col-xxl-6\">\n                            <\/div>\n                        <div class=\"col-lg-2 col-xxl-1 align-self-end position-relative d-none\">\n       \n                <div class=\"\">\n                <div class=\"slider-controls\">\n    <button class=\"slider-control-prev me-2\" data-target=\"#slider-block_3e8faecba2dc1f8790ae8319fbf623a7\"  data-slide=\"prev\" aria-label=\"Vorheriger Slide\">\n\t\t<span class=\"slider-control-prev-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n  <g id=\"Group_1132\" data-name=\"Group 1132\" transform=\"translate(-1505 -3660)\">\n    <circle id=\"Ellipse_39\" data-name=\"Ellipse 39\" cx=\"20\" cy=\"20\" r=\"20\" transform=\"translate(1545 3700) rotate(180)\" fill=\"#fff\"\/>\n    <path id=\"Path_417\" data-name=\"Path 417\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(1534 3688.48) rotate(180)\" fill=\"#2d765f\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n\t<\/button>\n\t<button class=\"slider-control-next\" data-target=\"#slider-block_3e8faecba2dc1f8790ae8319fbf623a7\"  data-slide=\"next\" aria-label=\"N\u00e4chster Slide\">\n\t\t<span class=\"slider-control-next-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n  <g id=\"Group_1133\" data-name=\"Group 1133\" transform=\"translate(-1560 -3660)\">\n    <circle id=\"Ellipse_38\" data-name=\"Ellipse 38\" cx=\"20\" cy=\"20\" r=\"20\" transform=\"translate(1560 3660)\" fill=\"#cbdcfc\"\/>\n    <path id=\"Path_416\" data-name=\"Path 416\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(1571 3671.52)\" fill=\"#2d765f\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n\t<\/button>\n<\/div>                <\/div>\n          \n            <\/div>\n            <div class=\"col-md-6 col-xl-8 mt-4 \">\n\n                <div class=\"slider\" id=\"slider-block_3e8faecba2dc1f8790ae8319fbf623a7\" data-slick='{\"arrows\": false, \"autoplay\": false, \"slidesToShow\": 2,\"responsive\": [{\"breakpoint\":1200,\"settings\":{\"slidesToShow\": 1}},{\"breakpoint\":768,\"settings\":{\"slidesToShow\": 1}}]}'>   \n                           <div class=\"item \">\n        \n               \n                <div class=\"content sameheightitem\">\n                <div>\n                <div class=\"leistungen\">\n                <div class=\"leistung leistung-128\">Communication &amp; brand<\/div>                \n                <\/div>\n                    <h3>Green Claims Training<\/h3>\n                    <div class=\"excerpt\"><p>Gain a solid understanding of the EU regulations Empowering Consumers for the Green Transition (EmpCo), and Green Claims Directive in order to make your communication clear, credible, and legally compliant. We explain the requirements in a practical manner and underline the opportunities of sustainable communication. <\/p>\n<\/div>\n\n                    \n                <\/div>\n                <a class=\"more stretched-link\" href=\"https:\/\/www.fokus-zukunft.com\/en\/leistungspaket\/green-claims-training\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.947\" height=\"16.96\" viewBox=\"0 0 18.947 16.96\">\n  <path id=\"Path_255\" data-name=\"Path 255\" d=\"M10.459,0,8.6,1.854l5.318,5.318H0V9.78H13.916L8.6,15.1l1.861,1.861,8.487-8.481Z\" transform=\"translate(0 0)\" fill=\"#2d765f\"\/>\n<\/svg>\n Find out more<\/a>\n               <\/div><\/div>\n\t\t    <\/div>\n\n\n                <\/div>\n                <div class=\"col-md-6 col-xl-4 bildcol mt-4\">\n                    <div class=\"sameheightitem\">\n                        <\/div>\n                <\/div>\n            <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_a0b932c16a67086703c78f42839248d2\" class=\"block zweispalter white\">\n    <div class=\"container pt-normal pb-normal bg-white\">\n                <div class=\"pfeil\">\n            <img decoding=\"async\" width=\"204px\" src=\"https:\/\/www.fokus-zukunft.com\/wp-content\/themes\/fokus-zukunft\/_\/img\/kontakt-pfeil.png\" \/>\n            <\/div>\n                        <div class=\"row pt-5 \">\n            <div class=\"col-lg-6 linke-spalte position-relative mb-5 mb-lg-0\">\n                <div class=\"text \">\n        <h2><span class=\"juana-schrift\">Let us write your<\/span><br \/>\nsuccess story<\/h2>\n<p>Our projects show: Sustainable transformation is best achieved together. Let us find out how we can make your project a success. We look forward to hearing from you!  <\/p>\n\n    <\/div>            <\/div>\n            <div class=\"col-lg-6 rechte-spalte position-relative\">\n                <div class=\"text \">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12673-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12673\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/referenz\/14926#wpcf7-f12673-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12673\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12673-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row\">\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name and surname*\" value=\"\" type=\"text\" name=\"Name\" \/><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Unternehmen\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"Unternehmen\" \/><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"E-Mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"E-Mail\" \/><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Betreff\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"Betreff\"><option value=\"\">Subject<\/option><option value=\"Raising awareness &amp; opportunities\">Raising awareness &amp; opportunities<\/option><option value=\"Sustainability strategy\">Sustainability strategy<\/option><option value=\"Climate strategy &amp; carbon accounting\">Climate strategy &amp; carbon accounting<\/option><option value=\"Sustainability reporting\">Sustainability reporting<\/option><option value=\"Communication &amp; sustainable change\">Communication &amp; sustainable change<\/option><option value=\"Innovation &amp; transformation\">Innovation &amp; transformation<\/option><\/select><\/span><\/div>\n<div class=\"col-12\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Nachricht\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Personal message\" name=\"Nachricht\"><\/textarea><\/span><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-8\"><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-703\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-703\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to <a href=\"\/datenschutzbestimmungen\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span><\/div>\n<div class=\"col-sm-4 text-sm-end mt-2 mt-sm-0\"><button role=\"button\" class=\"wpcf7-form-control wpcf7-submit btn-primary btn\" type=\"submit\">Send<\/button><\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n    <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Based on a detailed review of green claims used in the marketing of energy products, SCHARR W\u00c4RME was able to align its product names, product descriptions and packaging design with the legal requirements of the EmpCo Directive, ensuring compliance with future requirements.<\/p>\n","protected":false},"featured_media":14930,"template":"","meta":{"_acf_changed":true},"leistung":[128],"class_list":["post-14926","referenz","type-referenz","status-publish","has-post-thumbnail","hentry","leistung-kommunikation-marke-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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