Header für die Leistung "Green Branding Essentials"

Communication & Brand

Proof pointing
Authentic green claims with evidence

In the future, sustainable communication must be concrete, comprehensible, and verifiable to be EmpCo-compliant. Reliable sources based on scientifically recognized methods or verified by external third parties play a central role. We support in identifying relevant data and formulating technically accurate statements that are relevant to your target audience. In this way, we ensure authentic and differentiated communication of your goals, measures, and milestones.

Your advantages
at a glance

  1. Formulated in a technically correct and understandable manner: Different target groups are addressed with relevant arguments and valid proof points
  2. Gaining trust & brand loyalty: Transparent and authentic communication strengthens trust in your company
  3. Compliance with regulatory requirements: Concrete, comprehensible, and verifiable communication reduces legal risks and ensures compliance

Your path to authentic communication

Step 1

Kick-Off

To begin, we clarify your expectations and objectives for proof pointing. Regardless of the number of proof points required, it is essential to have a clear understanding of the target audience and communication format. If necessary, we conduct deep dive sessions with product management to delve specifically into the requirements and potential of product communication under regulatory guidelines.

Step 2

Identification & Formulation

When reviewing relevant data and documents, we develop potential proof points based on technical and formal criteria. Gaps in the evidence structure are identified, and facts will be formulated specifically for the target audience.

Step 3

Process establishment & outlook

Finally, approaches for future examination and development of green claims are developed, and recommendations for the implementation of verification structures are made.

Our
Promise

We combine expertise in accounting, regulation, and communication to ensure technical depth for authentic communication.

Frequently asked questions,
that we answer

It is relevant to have a complete and up-to-date database based on recognized scientific methods. For example, carbon footprint in accordance with the GHG Protocol, reports, or certifications from recognized third parties. We support you in the selection and validation process.

We support you with specific recommendations on what is necessary to set up a verification structure and help you to organize this internally in the long term. We can also help with selected services in calculation and certification by third parties, such as CO2 accounting, SBTi validation, and EcoVadis rating.

Companies are obliged to make verifiable green claims under the EmpCo. Proof pointing supports the identification of data to substantiate these claims. Proof pointing also strengthens credibility and contributes to the differentiation of your company.

Bild von einem Fokus Zukunft Berater bei der Arbeit

Equire now for
Proof Pointing

Do you have any questions about this service or would you like to discuss your project with us? Write to us – we look forward to exchanging ideas with you!