Header für die Leistung "Green Branding Essentials"

Communication & Brand

Communication of
Green Claims

Sustainability communication must be specific, transparent and substantiated in order to comply with EmpCo requirements. This requires reliable sources, scientifically sound methods and recognized assessments. We support you in revising existing sustainability statements and formulating Green Claims clearly and with purpose. In doing so, we make your sustainability performance visible – for example with regard to your carbon footprint, climate targets, sustainability ratings or other commitments. The strategic development of your Green Claims can make a difference at product level and strengthen your positioning.

Your advantages
at a glance

  1. Formulated in a technically correct and understandable manner: Different target groups are addressed with relevant arguments and valid evidence
  2. Gaining trust & brand loyalty: Transparent and authentic communication strengthens trust in your company
  3. Compliance with regulatory requirements: A robust substantiation framework reduces legal risks and ensures compliant communication

Your path to authentic communication

Step 1

Kick-Off

Definition of the target group(s) and format for each planned Green Claim, as well as provision of the corresponding supporting evidence.

Step 2

Formulation

EmpCo-compliant revision or formulation of the Green Claim, including the related facts and contextualization of the supporting evidence.

Step 3

Outlook

Increase the visibility of sustainability performance at product and company level by developing an overarching narrative.

Our
Promise

We always consider communication in the context of the overall strategy. Our goal is to embed sustainability performance in internal and external communication through meaningful data and facts. To achieve this, our interdisciplinary team of climate and sustainability strategists and communication experts combines technical expertise with authentic communication.

Frequently asked questions,
that we answer

It is relevant to have a complete and up-to-date database based on recognized scientific methods. We support you in the selection and validation process.

We support you with specific recommendations on what is necessary to set up a verification structure and help you to organize this internally in the long term. We can also help with selected services in calculation and certification by third parties, such as CO2 accounting, SBTi validation, and EcoVadis rating.

Bild von einem Fokus Zukunft Berater bei der Arbeit

Equire now for the
Communication of Green Claims

Do you have any questions about this service or would you like to discuss your project with us? Write to us – we look forward to exchanging ideas with you!