Communication & brand

Communicate values clearly.
Communicating change to the outside world.

Sustainable transformation can only succeed if it is clearly communicated — both internally and externally. That’s why we support companies in engaging both employees and stakeholders, and in conveying their sustainability values authentically to the outside world.

Making sustainability visible
– internally and externally.

Sustainable change requires clear and credible communication — within the organization and beyond. In this focus area, we help you communicate your sustainability values authentically and actively involve your employees in the process.

Through strategic communications consulting and tailored solutions for transparent external messaging, we support you on your path to impactful sustainability communication. This makes your sustainability strategy visible, tangible, and firmly anchored within your organization — for your team, your customers, and all stakeholders.

Our
service packages

We help companies involve their employees and communicate their sustainability values credibly to the outside world, enabling them to effectively achieve their strategic goals. Together, we either develop customized communication strategies that strengthen your market position and make sustainability tangible, or we provide proven frameworks that empower you to implement these strategies independently.

Communication & brand

Green Claims Training

Gain a solid understanding of the EU regulations Empowering Consumers for the Green Transition (EmpCo), and Green Claims Directive in order to make your communication clear, credible, and legally compliant. We explain the requirements in a practical manner and underline the opportunities of sustainable communication.

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Communication & brand

Green Claims Check

We examine selected statements, claims, and visuals on their EmpCo compliance and identify risks. With clear recommendations for action, you can efficiently fulfill your documentation obligations and take advantage of the opportunities offered by reliable evidence.

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Communication & brand

Communication of Green Claims

Whether revising existing Green Claims or making sustainability performance visible, we develop communication-ready arguments based on existing evidence that are both compliant and authentic. The aim is to contextualize data accurately and translate it into differentiated communication.manner.

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Communication & brand

Reviewing and Communicating Implementation Plans

Whether climate targets, carbon neutrality or other environmental commitments: forward-looking claims require a robust implementation plan. We review targets, measures and progress monitoring, identify potential gaps and create the basis for transparent and EmpCo-compliant communication.

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Communication & brand

ImpactBoard

With the ImpactBoard, you can make your sustainability commitment data-driven, visible, and credible. The modular landing page shows goals, measures, and progress at a glance and builds trust through verified data and transparent presentation.

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Communication & brand

Communication Training

Communicating sustainability effectively requires confidence, clarity, and a shared understanding within the team. Our communication training provides practical knowledge, sharpens your awareness of risks, and strengthens your ability to advocate for sustainability in a credible and compliant manner—even in challenging situations.

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Communication & brand

Communication Analysis

How credible, consistent, and resilient is your sustainability communication, really? Our communication analysis provides clarity on the strengths, gaps, and risks of your current sustainability claims—laying the foundation for strategically sound, compliant, and impactful sustainability communication.

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Communication & brand
Innovation & transformation

Sustainability and change management

Anchor sustainability in your company for the long term – with a clear strategy, the right processes, and suitable tools. We assist you in planning, implementing, and monitoring your measures for a future-proof transformation.

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Do you have an individual request?

Talk to us directly.

Contact us

Focus knowledge
and focus impulses

Climate strategy & accounting
Headerbild für den Wissensbibliothek-Artikel "Klimaschutzbeiträge glaubwürdig und EmpCo-konform kommunizieren"
#Knowledge

CO₂ footprint completed: How companies can derive targets and actions

The CO₂ footprint is complete – but what comes next? The key is not only to document emissions data, but to use it to set clear priorities, define suitable climate targets and derive concrete measures. In this article, we show which steps can help companies turn transparency into a sound basis for decision-making.
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Bild der Fokus Zukunft Direktorinnen Janina Lang und Lena Scharr.
#Interview

10 Years of “Fokus Zukunft”: 5 Questions for Janina Lang & Lena Scharr

To mark the 10th anniversary of Fokus Zukunft, our directors, Janina Lang and Lena Scharr, discuss how sustainability has evolved, the milestones that have shaped the company, and what will be important in the future.
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Communication & brand
Headerbild für den Wissensbibliothek-Artikel "CCF softwaregestützt erstellen: Unsere Partnerschaft mit Carbon+Alt+Delete"
#Knowledge

EmpCo Old Stock: Is There an Official Sell-Through Period?

What happens from 27 September 2026 to goods, packaging and labels that have already been produced and contain sustainability claims? The CPC Common Understanding provides guidance on how authorities should deal with genuine transitional situations and which measures companies should consider now.
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Innovation & transformation
Headerbild für den Wissensbibliothek-Artikel "CCF softwaregestützt erstellen: Unsere Partnerschaft mit Carbon+Alt+Delete"
#Knowledge

Digital Product Passport: Creating the Right Conditions for Implementation Now

The Digital Product Passport is becoming a concrete reality – and for companies, preparation starts long before the passport itself. What matters is whether product data, responsibilities and processes are already set up effectively. Find out what is becoming important now and how companies can get started.
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Communication & brand
Headerbild für den Wissensbibliothek-Artikel "Muss der Nachhaltigkeitsbericht Green Claims/EmpCo konform sein?"
#Knowledge

What EmpCo and the Swiss Unfair Competition Act (UWG) Mean for Companies

Many companies are no longer directly subject to CSRD reporting requirements due to the Omnibus package. But does that really mean sustainability reporting is losing relevance? This article shows why voluntary reporting creates orientation right now — for customer requests, banks, tenders and better internal decision-making.
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Climate strategy & accounting
#Knowledge

Create your CCF with software support: Our partnership with Carbon+Alt+Delete

Fokus Zukunft is now a partner of Carbon+Alt+Delete. In our blog, we explain what the partnership is about, why we are expanding our services to include software-supported carbon accounting, and what benefits this creates for you.
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Sustainability reporting
Headerbild für den Wissensbibliothek-Artikel "Nach dem Bericht - diese nächsten Schritte lohnen sich"
#Knowledge

After the report—these next steps are worth taking now

The sustainability report is complete—but what happens to the data that was collected? By analyzing it in a targeted manner, companies can identify concrete next steps: from climate strategy and product carbon footprints to EmpCo-compliant reporting, EcoVadis, and upcoming product requirements.
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Sustainability reporting
Headerbild für den Wissensbibliothek-Artikel "Nachhaltigkeitsbericht fertig – und jetzt? Wie Nutzung echte Wirkung schafft"
#Knowledge

The Sustainability Report Is Complete—Now What? How Putting It to Use Makes a Real Difference

Published, filed away, forgotten? A sustainability report can achieve so much more. By using its content strategically, a company can strengthen its communication and sales efforts, respond more quickly to requirements, and make sustainability within the company measurable and open to further development.
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Sustainability reporting
Communication & brand
#Knowledge

Why companies should take voluntary reporting seriously

Many companies are no longer directly subject to CSRD reporting requirements due to the Omnibus package. But does that really mean sustainability reporting is losing relevance? This article shows why voluntary reporting creates orientation right now — for customer requests, banks, tenders and better internal decision-making.
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Sustainability reporting
Headerbild für den Wissensbibliothek-Artikel "Der neue VS-Standard"
#Knowledge

Voluntary Reporting: How to Get Off to a Pragmatic Start

Voluntary reporting doesn’t have to be a major undertaking. By avoiding common mistakes and starting with a clear structure, you can quickly establish a solid foundation for handling customer inquiries, dealing with banks, and providing internal guidance. This article shows you how to take a pragmatic approach to getting started with your reporting.
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“Growing together, creating sustainable impact. At Fokus Zukunft, we work with trust and authenticity to shape the future — for businesses, people, and nature.”

– Janina Lang & Lena Scharr

Bild der Fokus Zukunft Direktorinnen Janina Lang und Lena Scharr.

Joint success
for a sustainable future.

Our expertise, your commitment –
together we make the difference.

Do you already have an internal ESG team advising you on sustainable transformation and communication? Or are you just beginning to explore the topic? Wherever you currently stand — we support you in successfully involving your employees in the transformation and communicating your sustainability values with authenticity.