Communication & brand

Communicate values clearly.
Communicating change to the outside world.

Sustainable transformation can only succeed if it is clearly communicated — both internally and externally. That’s why we support companies in engaging both employees and stakeholders, and in conveying their sustainability values authentically to the outside world.

Making sustainability visible
– internally and externally.

Sustainable change requires clear and credible communication — within the organization and beyond. In this focus area, we help you communicate your sustainability values authentically and actively involve your employees in the process.

Through strategic communications consulting and tailored solutions for transparent external messaging, we support you on your path to impactful sustainability communication. This makes your sustainability strategy visible, tangible, and firmly anchored within your organization — for your team, your customers, and all stakeholders.

Our
service packages

We help companies involve their employees and communicate their sustainability values credibly to the outside world, enabling them to effectively achieve their strategic goals. Together, we either develop customized communication strategies that strengthen your market position and make sustainability tangible, or we provide proven frameworks that empower you to implement these strategies independently.

Communication & brand

ImpactBoard

With the ImpactBoard, you can make your sustainability commitment visible, traceable, and EmpCo-compliant. The modular landing page shows goals, measures, and progress at a glance and builds trust through verified data and transparent presentation.

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Communication & brand

Green Claims Check

We examine selected statements, claims, and visuals on their EmpCo and GCD compliance, identify risks, and provide examples of alternative wording. With clear recommendations for action, you can efficiently fulfill your documentation obligations and take advantage of the opportunities offered by reliable evidence.

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Communication & brand

Proof Pointing

Based on existing data, we develop communicatively viable proof points: precise statements with clear sources and sound methodology. The aim is to translate data into authentic, differentiated communication and to target stakeholders in a relevant manner.

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Communication & brand

Green Claims Training

Gain a solid understanding of the EU regulations Empowering Consumers for the Green Transition (EmpCo), and Green Claims Directive in order to make your communication clear, credible, and legally compliant. We explain the requirements in a practical manner and underline the opportunities of sustainable communication.

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Communication & brand

Sustainability Communication Essentials

Learn how to communicate sustainability clearly, comprehensibly and authentically – internally and to your most important stakeholders.

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Communication & brand

Green Branding Essentials

Gain clarity about the opportunities and risks of sustainable brand communication – and learn how to position your brand in a credible and future-proof way.

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Communication & brand
Innovation & transformation

Sustainability and change management

Anchor sustainability in your company for the long term – with a clear strategy, the right processes, and suitable tools. We assist you in planning, implementing, and monitoring your measures for a future-proof transformation.

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Do you have an individual request?

Talk to us directly.

Contact us

Focus knowledge
and focus impulses

Climate strategy & accounting
Headerbild für den Wissensbibliothek-Artikel zu ETS II
#Knowledge

ETS II: postponement to 2028?

The launch of the European Emissions Trading System ETS II is likely to be postponed until 2028. However, CO₂ pricing remains a key lever of climate policy. What does this mean for companies in Germany and what steps should be taken now? Our blog post summarizes the current situation and shows how you can remain strategically prepared.
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Communication & brand
Hier sind die GutCert Logos zu sehen, die die Erfassungsmaske sowie das Bilanzierungstool von Fokus Zukunft verifizieren.
#Knowledge

The circular economy: sustainability and innovation in harmony

The circular economy combines growth and environmental protection, closes material cycles and uses resources efficiently. Find out how companies can reduce costs and open up new markets as a result.
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Sustainability strategy
Hier sind die GutCert Logos zu sehen, die die Erfassungsmaske sowie das Bilanzierungstool von Fokus Zukunft verifizieren.
#Knowledge

The circular economy: sustainability and innovation in harmony

The circular economy combines growth and environmental protection, closes material cycles and uses resources efficiently. Find out how companies can reduce costs and open up new markets as a result.
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Sustainability strategy
Headerbild für den Wissensbibliothek-Artikel "Chancen- und Risikoanalyse – Risiken erkennen, Chancen nutzen, Kosten vermeiden"
#Knowledge

Opportunity & risk analysis – recognizing risks, taking advantage of opportunities

The opportunity and risk analysis helps to systematically identify and assessnopportunities and recognize potential risks at an early stage. Keep reading to find out what an opportunity and risk analysis is, why climate risk analysis is an important part of it and what advantages it offers.
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Innovation & transformation
Headerbild für den Wissensbibliothek-Artikel "Die Scopes des Greenhouse Gas Protocol verständlich erklärt"
#Knowledge

ESPR and the Digital Product Passport: What should companies know and do?

The introduction of EU regulations Ecodesign for Sustainable Products Regulation (ESPR) and the Digital Product Passport (DPP) establish new requirements for transparency, recyclability, and product design. Read on to find out exactly what is changing and which products are affected.
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Climate strategy & accounting
Dieser Grafik zeigt die Einteilung der Treibhausgasemissionen in Scopes
#Knowledge

An Overview of the Greenhouse Gas Protocol’s Scopes

The Greenhouse Gas Protocol provides a structure for measuring and comparing greenhouse gas emissions by dividing them into three so-called scopes. But what exactly do these scopes entail? And why is distinguishing between them so crucial for achieving genuine climate targets? The following blog article explores these questions in depth.
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Climate strategy & accounting
#Interview

6 Questions for Christine Maderspacher on Climate and Emission Reduction Strategies

As part of our Climate Strategy Focus Month, we spoke with Christine Maderspacher. In this interview, she explains what is important for an effective climate strategy, what role energy efficiency plays in this, and how companies can systematically reduce emissions.
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Climate strategy & accounting
Innovation & transformation
Headerbild für den Wissensbibliothek-Artikel "Was ist eine Klimastrategie und warum ist sie für Unternehmen jetzt wichtig?"
#Knowledge

Companies in Transition: Understanding Emissions, Developing Strategies, Securing the Future.

In our new blog article, you can find out why greenhouse gas accounting based on the Greenhouse Gas Protocol is often the starting point for corporate sustainability and how you can use it as a basis for successfully developing a decarbonization strategy.
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Climate strategy & accounting
Headerbild für den Wissensbibliothek-Artikel ""
#Knowledge

What is a climate strategy and why is it important for companies now?

A targeted climate strategy is also becoming an increasingly important basis for sustainable success for small and medium-sized enterprises. But what exactly is a climate strategy? And why should SMEs take action now?
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Climate strategy & accounting
Hier sind die GutCert Logos zu sehen, die die Erfassungsmaske sowie das Bilanzierungstool von Fokus Zukunft verifizieren.
#Knowledge

Validation of our accounting methodology by GUTcert

We are proud that our accounting tool for corporate carbon footprints, including Scope 3 materiality screening, has once again been successfully validated by the accredited testing organization GUTcert. Learn more about it here.
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“Growing together, creating sustainable impact. At Fokus Zukunft, we work with trust and authenticity to shape the future — for businesses, people, and nature.”

– Janina Lang & Lena Scharr

Bild der Fokus Zukunft Direktorinnen Janina Lang und Lena Scharr.

Our expertise, your commitment –
together we make the difference.

Do you already have an internal ESG team advising you on sustainable transformation and communication? Or are you just beginning to explore the topic? Wherever you currently stand — we support you in successfully involving your employees in the transformation and communicating your sustainability values with authenticity.