Header für die Leistung "Green Claims Prüfung"

Communication & Brand

Green Claims Check
Status quo and risk assessment of your sustainability statements

Green claims are environmental statements about a company, its products, and services that suggest an environmental impact in text or visuals. What sounds simple at first can be quite complex depending on the industry and product. We evaluate your green claims according to formal and content-related criteria and identify potential risks and weaknesses in your current communication. With a clear understanding of the modification effort required, you can then specifically comply with your information obligations.

Your advantages
at a glance

  1. Quick orientation: Understanding the status quo with practical explanations of the Green Claims criteria
  2. Risk assessment: Structured overview of risks and modification efforts with corresponding prioritization
  3. Avoiding greenwashing: Clarity about the dos and don’ts in sustainability communication

Your path to a successful Green Claims Check

Step 1

Kick-Off & initial screening

We begin by clarifying your expectations and goals for the audit. Depending on your needs, we primarily support you in identifying green claims by screening your website. This can involve individual landing pages or the entire website. After the initial screening, you will receive an assessment and recommendation on which products require a detailed audit.

Step 2

Review of selected statements

We review selected green claims according to formal and content-related criteria and identify potential risks and weaknesses in current communications. We also determine the modifications required to ensure EmpCo compliance in the future.

Step 3

Results & outlook

The results of the Green Claims Check are presented with recommendations for future communication and the obligation to provide evidence. Together, we prioritize products or business areas according to the modification effort and the urgency for proof pointing

Our
promise

We always consider communication in the context of the overall strategy. Our goal: to anchor sustainability in internal and external communication through meaningful data and facts. To this end, we bring together our interdisciplinary team of sustainability strategists and communication experts to ensure the depth of expertise required for authentic communication.

Frequently asked questions,
that we answer

A green claim is an environmental or sustainability statement that suggests a positive or neutral environmental impact. A green claim can express a certain effect implicitly through colors, images, and symbols, or explicitly through text, labels, or seals.

We examine green claims based on formal and content-related criteria that comply with the applicable law of EU Directive (EU) 2024/825.

Bild von zwei Fokus Zukunft Nachhaltigkeitsberater:innen während eines Meetings

Enquire now for the
Green Claims Check

Enquire now for Greenhouse Gas Protocol-compliant CCF accounting