Header für die Leistung "Green Claims Prüfung"

Communication & Brand

Green Claims Check
Risk assessment and substantiation options for sustainability claims

Green claims are environmental statements about a company, its products, and services that suggest an environmental impact in text or visuals. What sounds simple at first can be quite complex depending on the industry and product. We assess your Green Claims in detail against formal and substantive criteria and identify both the associated risks and the extent of any necessary modifications. With a clear understanding of the available options for action, you can address regulatory requirements in a targeted manner.

Your advantages
at a glance

  1. Detailed assessment: Understand requirements and gaps through a systematic review framework and a structured overview of risks
  2. Practical options for action: No blanket assessment, but an analysis in the context of your actual sustainability performance
  3. Avoiding greenwashing: Holistic consideration of Green Claims in the interplay between visual presentation and promotional communication

Your path to a successful Green Claims Check

Step 1

Kick-Off & initial screening

At the outset, we define the scope of the review based on the type and number of Green Claims. Depending on your needs, we can support you in identifying Green Claims through a screening of your website and communication materials before reviewing selected Green Claims in detail.t.

Step 2

Review

We assess the Green Claims against formal and substantive criteria in line with regulatory requirements and identify the risk of misleading the average consumer. The required modifications and possible forms of substantiation are outlined in the context of the respective product.

Step 3

Results & outlook

We present the results of the Green Claims Review together with practical options for action and clear recommendations.

Our
promise

We always consider communication in the context of the overall strategy. Our goal is to embed sustainability performance in internal and external communication through meaningful data and facts. To achieve this, our interdisciplinary team of climate and sustainability strategists and communication experts combines technical expertise with authentic communication.

Frequently asked questions,
that we answer

A green claim is an environmental or sustainability statement that suggests a positive or neutral environmental impact. A green claim can express a certain effect implicitly through colors, images, and symbols, or explicitly through text, labels, or seals.

We examine green claims based on formal and content-related criteria that comply with the applicable law of EU Directive (EU) 2024/825.

Bild von zwei Fokus Zukunft Nachhaltigkeitsberater:innen während eines Meetings

Enquire now for the
Green Claims Check

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