Header für die Leistung "Sustainability Communication Essentials"

Communication & Brand

Green Claims Training
Enabling compliant sustainability communication

The Empowering Consumers for the Green Transition Directive (EmpCo) requires companies to substantiate their environmental claims with robust facts. Incorporated into national legislation through the German Act Against Unfair Competition (UWG), it defines the rules for sustainability communication. But what does this EU regulation mean for your company in practice? To what extent are you affected, and how can sustainability performance be communicated in a compliant way? We help you understand the legislation and provide practical guidance on the obligations, rules and implications for your industry and communications.

Your advantages
at a glance

  1. Quick orientation & enablement: Requirements explained clearly and in an industry-specific manner, with practical exercises
  2. Risk mitigation Understand the rules for achieving compliance and apply them directly with the help of practical recommendations
  3. Seize opportunities: Gain clarity on the communication potential of verifiable product characteristics and sustainability performance

We adjust to your needs

Step 1

Alignment

Together, we align the training content to address your specific challenges and current situation. The core of the training remains unchanged: explaining and contextualizing the legislation governing sustainability communication.

Step 2

Preparation

We review selected content from your website in advance so that we can incorporate practical examples and recommendations from your day-to-day work into the training.

Step 3

Delivery

We conduct the training either on-site or online. We present the agreed content in a clear and practical way to engage participants effectively.

Step 4

Follow-up

Depending on your needs, we provide company-specific wording guidance or guidelines to support internal implementation.

Our
promise

We always consider communication in the context of the overall strategy. Our goal is to embed sustainability performance in internal and external communication through meaningful data and facts. To achieve this, our interdisciplinary team of climate and sustainability strategists and communication experts combines technical expertise with authentic communication.

Recommended
next steps

Communication & brand

Green Claims Check

We examine selected statements, claims, and visuals on their EmpCo compliance and identify risks. With clear recommendations for action, you can efficiently fulfill your documentation obligations and take advantage of the opportunities offered by reliable evidence.

Find out more
Communication & brand

Communication of Green Claims

Whether revising existing Green Claims or making sustainability performance visible, we develop communication-ready arguments based on existing evidence that are both compliant and authentic. The aim is to contextualize data accurately and translate it into differentiated communication.manner.

Find out more

Frequently asked questions,
that we answer

The focus is on end-user communication to protect consumers from misleading statements. However, German legislation does not explicitly distinguish between B2B and B2C companies, so a practical introduction is suitable for both. The training is particularly recommended for companies offering products with specific sustainability-related characteristics.

We are happy to support you with a detailed review of your Green Claims. We offer this as part of our Green Claims Check. During the training, we cover best practices for your industry, but we do not review your entire communication.

Depending on the format, we recommend allowing 2–4 hours to address participants’ needs effectively and clarify any open questions. The duration may vary depending on the participants’ level of expertise and the number of attendees.

Team von Fokus Zukunft bei einer Strategiebesprechung

Enquire now for the
Green Claims Training

Do you have any questions about this service or would you like to discuss your project with us? Write to us – we look forward to exchanging ideas with you!