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Communication & Brand

Reviewing and Communicating
Implementation Plans

TWhether climate targets, carbon neutrality or other environmental sustainability commitments: claims about future environmental performance require a detailed and realistic implementation plan. For compliant communication, companies must transparently disclose how targets are to be achieved and have their plans reviewed externally. Fokus Zukunft provides comprehensive support in the development, review and communication of implementation plans. The focus of this service is the independent review by an external partner with sustainability expertise, combined with communication that makes the results accessible to end customers.

Your advantages
at a glance

  1. Sound technical review:Regular expert reviews of the implementation plan provide greater confidence when communicating future environmental performance. Gaps and risks can be identified at an early stage, allowing targets and measures to be refined where necessary.
  2. Robust link between sustainability strategy and communication: Forward-looking claims are placed on a transparent and traceable factual basis. This helps reduce greenwashing risks and ensures that the regulatory requirements of EmpCo and the German Act Against Unfair Competition (UWG) are appropriately considered.
  3. Communication formats tailored to the target audience:The implementation plan, review report and related environmental claims are formulated in a compliant manner and made transparently and clearly accessible to end customers through suitable digital communication formats.

Our approach

Step 1

Technical review of the implementation plan

Structured review of scientifically based targets, measures, allocation of resources, governance structures and KPIs for measuring progress.

Step 2

Recommendations as part of regular reviews

Identification of potential deviations and development of concrete recommendations to improve the quality of the implementation plan.

Step 3

Documentation

Preparation of a review report tailored to the relevant target audience.

Step 4

EmpCo-compliant communication

Support in formulating forward-looking environmental claims for product packaging or communication materials. We also develop options for making the implementation plan digitally accessible, for example via the ImpactBoard or through text modules for the sustainability section of your website.

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Enquire now for
Reviewing and Communicating Implementation Plans

Do you have any questions about this service or would you like to discuss your project with us? Write to us – we look forward to exchanging ideas with you!