Header für die Leistung "Kommunikationsanalyse"

Communication & Brand

Communication Analysis
The Foundation for Clear, Credible Statements

Together, we create a solid foundation for credible, compliant sustainability communication. We evaluate content and channels for consistency, credibility, and regulatory compliance. This provides you with clarity on the strengths, gaps, and risks of your current communication – supplemented by strategic guidelines, a clear communication architecture that includes existing proof points, as well as concrete implementation recommendations and a roadmap.

Your advantages
at a glance

  1. Quick Orientation: A clear overview of the current state of your sustainability communications – organize in an easy-to-understand way based on key green claims and compliance criteria
  2. Risk Mitigation: Early identification of greenwashing risks, gaps, and ambiguous statements before they become an external concern
  3. Clarity for decision-making: Concrete guidelines for messaging, channels, and priorities instead of isolated measures without a strategic framework
  4. Strong implementation: Concrete recommendations and a prioritized 3–6 month plan for the safe and effective further development of your communication

Your Path to Successful Communication Analysis

Step 1

Status Check

To begin, we analyze your existing sustainability communications across relevant content and channels. We evaluate the tone and key messages and assess whether your statements are consistent, transparent, and credible. This provides a clear picture of your current communication status, which serves as the foundation for all subsequent steps.

Step 2

Compliance & Proof Points

In the second step, we align your existing statements with relevant regulatory requirements. We identify missing or insufficient evidence and assess potential risks – for example, with regard to the Green Claims Directive or EmpCo. This creates transparency regarding where action is needed to ensure your sustainability communications are sound and robust.

Step 3

Strategic Guidance

Based on the analysis and the identified risks, we derive key areas for action and provide targeted recommendations for messages, channels, and priorities. This results in a concrete implementation plan for the next 3-6 months, which offers guidance and enables the structured, effective further development of your sustainability communication.

Frequently asked questions,
that we answer

Enquire now for the
Communication Analysis

Do you have any questions about this service or would you like to discuss your project with us? Write to us – we look forward to exchanging ideas with you!