Header für die Leistung "Green Branding Essentials"

Kommunikation & Nachhaltiger Wandel

Green Branding Essentials
Nachhaltigkeit glaubwürdig in der Markenkommunikation verankern

Nachhaltige Markenkommunikation wird immer wichtiger – doch wie gelingt sie glaubwürdig und ohne Greenwashing-Risiken? Mit Green Branding Essentials erhalten Sie eine kompakte Einführung in nachhaltige Markenführung und erfahren, welche Chancen und Herausforderungen auf Ihrem Weg zu authentischem Green Branding liegen. Wir analysieren gemeinsam Ihre aktuelle Kommunikation, identifizieren erste Potenziale und zeigen praxisnah auf, wie Sie Nachhaltigkeit in Ihre Marke integrieren können.

Your advantages
at a glance

  1. Quick orientation: You receive an initial assessment of the sustainability of your current brand communication.
  2. Avoid greenwashing: Identifying risks and pitfalls to ensure credible communication.
  3. Initial strategic approaches: Development of guidelines for an authentic ESG brand message.

Your path to credible brand communication

Step 1

Impulse session (approx. 2 hours)

Here you will receive an introduction to green branding and the basics of effective sustainable brand communication. We analyze best practices of successful companies and show you which typical greenwashing traps to avoid. We will also reflect together on your current brand positioning and how it can be further developed in the context of sustainability.

Step 2

Status check & potential analysis (approx. 1-2 weeks)

In a quick analysis, we review your current brand communication to determine whether it is already clear, authentic and effective. We identify the core ESG issues relevant to your company and assess the greatest opportunities and risks of your current positioning.

Step 3

Results workshop (approx. 2 hours)

In the final workshop, we present the results of the status check and discuss individual opportunities and challenges for your brand. You will receive initial concrete recommendations for action to make your sustainable brand communication authentic, credible and effective.

Frequently asked questions,
that we answer

The package is aimed at companies and brands that are looking at sustainable brand communication for the first time or want to check the credibility of their existing communication.

This package offers a compact introduction and initial analysis to identify opportunities and risks. A more in-depth strategy development can then be carried out individually.

You will receive a status analysis of your current communication, an assessment of potentials and risks as well as initial recommendations for action to strategically develop your sustainability communication.

Team von Fokus Zukunft bei einer Strategiebesprechung

Enquire now for the “Green Branding Essentials” workshop

Do you have any questions about this service or would you like to discuss your project with us? Write to us – we look forward to exchanging ideas with you!