Header für die Leistung "Sustainability Communication Essentials"

Communication & Brand

Green Claims Training
Raising awareness and building knowledge for compliant green claims

The requirements for sustainable communication are increasing due to the Empowering Consumers for the Green Transition (ECGT, also known as EmpCo), which obliges companies to base their environmental and sustainability claims on reliable facts and evidence. At the same time, the Green Claims Directive (GCD) is in the legislative process with further technical criteria for the validation of claims. But what does EU regulation mean for your company specifically? We help you understand the legislation and classify obligations, rules, and consequences relevant to your industry and company in a practical manner.

Your advantages
at a glance

  1. Quick orientation: Requirements explained in an understandable and industry-specific manner.
  2. Ensuring conformity: Knowledge building and practical recommendations for action to ensure compliance in the future
  3. Seize opportunities: Clarity about communication opportunities to differentiate your company from the competition

We adjust to your needs

Step 1

Alignment

Together, we define the content of the Green Claims Training to tailor it to your challenges and status quo. The core of the training remains the same – explaining the legislation on sustainable communication. However, we develop additional content and exercises depending on the participants. These could be employees from the marketing, sustainability, and legal departments as well as product management.

Step 2

Facilitation

The training is conducted on-site or online. We convey the agreed content in a clear and practical manner.

Step 3

Outlook

Depending on your needs, we develop checklists, wording aids, or guidelines for your team or external partners.

Our
promise

We always consider communication in the context of the overall strategy. Our goal: to anchor sustainability in internal and external communication through meaningful data and facts. To this end, we bring together our interdisciplinary team of sustainability strategists and communication experts to ensure the depth of expertise required for authentic communication.

Frequently asked questions,
that we answer

The focus is on end-user communication to protect consumers from misleading statements. However, German legislation does not explicitly distinguish between B2B and B2C companies, so a practical introduction is suitable for both. The Green Claims Training is particularly recommended for products with a sustainability argument.

We are happy to assist you in reviewing your green claims. We offer this as part of our Green Claims Check. In the training, we discuss best practices for your industry, but we do not examine your communications.

We recommend 3-4 hours to ensure that participants are fully engaged, and any open questions are clarified. The duration may vary depending on the technical background of the participants.

Team von Fokus Zukunft bei einer Strategiebesprechung

Enquire now for the
Green Claims Training

Do you have any questions about this service or would you like to discuss your project with us? Write to us – we look forward to exchanging ideas with you!