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Sustainability reporting
Communication & brand

Why companies should take voluntary reporting seriously

Reporting as a basis for orientation

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Author
Christina Schäferkord
Article from
26.06.2026
Updated on
26.06.2026
Approximate reading time
minutes
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„Reporting therefore does not only create regulatory certainty. It creates clarity.“

Many companies initially experience reporting as an additional burden: new requirements, complex standards, missing data and limited resources. This makes the question all the more understandable: Is the effort really worthwhile? And how much reporting will actually be necessary in the future?

Reporting after the Omnibus package: why the relief is misleading

After the announcement of the Omnibus package, the first reaction among many companies was relief. Due to the adjusted thresholds, many companies no longer fall directly under the CSRD reporting obligation. Less bureaucracy, less immediate pressure, fewer reporting requirements. For some companies, this created the impression that sustainability reporting could be put on hold for the time being.

But almost 15 months later, it is clear: it is not quite that simple. Even if regulatory requirements change, expectations around transparency do not disappear. On the contrary: sustainability information is increasingly becoming relevant in very practical business situations. It comes up in customer conversations, is required in tenders, requested by banks or demanded by business partners along the supply chain.This means that reporting is becoming less of a direct obligation and more of an indirect one — and increasingly a question of being able to provide reliable information.

Companies do not always need to present a complete sustainability report immediately. But they are increasingly expected to explain what data they have, how they assess it and what conclusions they draw from it. This is exactly where the strategic value of reporting begins.

The strategic value of reporting

The key question is therefore no longer only: “Do we have to report?”
Instead, it is increasingly: “What orientation does reporting create for our company?”

The answer often lies less in the final report itself and more in the process behind it.
Companies that systematically examine topics such as energy, supply chains, risks, resources, employees or corporate goals create transparency about their own business. Reporting makes visible which information already exists, where data is still missing, which risks arise and where there are concrete starting points for improvements or opportunities.

How reporting creates orientation

In concrete terms, sustainability reporting can support companies in:

  • fulfilling customer, supplier and tender requirements more efficiently because relevant data and reliable evidence are already available in a structured form,
  • providing financial partners with a sound overview, for example of risks, measures and development paths,
  • making better use of financing and funding opportunities because sustainability data is increasingly incorporated into assessments, conditions and funding decisions,
  • basing internal decisions on better data, for example in relation to investments, procurement or site development,
  • prioritising measures more effectively by making impact, effort and economic benefit easier to compare,
  • organising responsibilities and data processes more clearly, so that recurring information requests require fewer resources,
  • supporting sales and communication with reliable statements, especially towards customers, business partners and employees.

Reporting creates structure for existing knowledge

Many companies are already doing more than they realise: there are measures, data, responsibilities and individual initiatives — but they are often spread across different departments, systems or people. The real challenge is therefore often not starting from scratch, but making existing knowledge accessible, recording data in a comparable way and clearly defining responsibilities.

Reporting helps to bring this information together and develop a clear overall picture.

This requires a shared methodology:

  • Who provides which information?
  • Which assumptions are made?
  • And how are results documented in a traceable way?

Step by step, this creates an internal knowledge system. Questions that have been clarified once do not need to be answered again for every new request. Data, experience and decisions become reusable — for the report itself, but also for sales, financing, communication and strategic development.

This is precisely why reporting is more than the documentation of individual measures. It makes sustainability visible as part of corporate development and creates a reliable basis for advancing topics in a targeted way.

To summarize

A strategic approach is required to successfully implement the circular economy. Circular design plays a central role in this by ensuring that products are thought of in a circular way from development to end-of-life management. Equally important is measurability – it makes progress visible and enables well-founded decisions. Finally, systemic thinking is crucial in order to connect all relevant stakeholders – designers, companies, governments and consumers – and develop joint solutions.

Would you like to find out more about how your company can benefit from the circular economy?

Register now for the free webinar

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